小酒创造:从流行走向经典

发布时间：2018-05-15 20:04

本文选题：市场稳定性 + 市场潜力　；参考：《食品工业科技》2014年22期

【摘要】：多年来在政治和经济两大因素的支撑下,我国白酒产业获得了很好的发展,除自身文化底蕴深厚外,更重要的是作为传统产业,白酒本身具有很好的消费刚性,也因此市场潜力不断被激发出来。而近期,白酒行业经历塑化剂、禁酒令、三公消费禁令等政策影响后,逐步进入下行调整期。如何解冻如今白酒市场的冰封沉闷状态?未来市场又该何去何从?众酒企开始摩拳擦掌找寻新的出路,推出各种新品种。其中就有外型"可爱"的"时髦白酒",即"小酒"。该新品容量小、代价平、包装萌,瞄准80后、90后市场,赢得了青年人极大的关注,成为当下流行趋势。而随着我国白酒向国际化趋势行进,"小酒"又有望从流行转向经典,对此糖烟酒周刊杂志社首席行业专家王传才对行业如何步步为营发展做了深刻剖析。同时就"小酒"未来的发展趋势,他表示小酒如果能够实现从流行走向经典,其市场稳定性与市场容量均会大幅度提升,这些小酒创意也将带来白酒行业小酒从渠道性,到概念性,到经典性的新时代。
[Abstract]:Under the support of political and economic factors for many years, the liquor industry of our country has got very good development. Besides its own profound cultural background, more importantly, as a traditional industry, liquor itself has good consumption rigidity. As a result, the potential of the market has been constantly stimulated. Recently, liquor industry experienced plasticizer, prohibition, three public consumption ban and other policies, gradually into the downward adjustment period. How to thaw the frozen state of liquor market? What is the future of the market? Many wine enterprises began to search for new ways to launch a variety of new varieties. Among them, there is the appearance of "lovely" fashionable liquor ", that is," wine. " The new product, with small capacity, flat cost, cute packaging, targeting the post-80s and post-90s market, has won great attention among young people and has become a popular trend. With the trend of liquor internationalization in China, "Little Wine" is expected to turn from popularity to classic. Wang Chuancai, chief industry expert of Sugar Tobacco and Liquor Weekly magazine, has made a deep analysis on how to develop the industry step by step. At the same time, with regard to the future development trend of "little wine", he said that if wine could be realized from popular to classical, its market stability and market capacity would be greatly improved. To the conceptual, to the classical new era.
【作者单位】：糖烟酒周刊杂志社;
【分类号】：F426.82

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