政务微信的困境与发展路径

发布时间：2018-11-25 08:23

【摘要】：正政务微信的发展现状自广州市白云区人民政府2012年8月最早试水政务微信以来,政务微信攻城略地,发展迅猛。目前已经稳步占领一线城市,向二三线城市不断扩展。公安、医疗、党委政府办的政务微信总量位居各职能部门微信前三。以微信为代表的社交平台成为新的传播渠道,移动化的社交媒体消解传统媒体已成为大趋势,舆论场正处于重构之中。微信正在从社交功能向服务功能延展,政务微信整体渗透率较高,平台聚合倾向凸显。群众对公共服务的需求更加多元,需
[Abstract]:The current situation of government WeChat has developed rapidly since August 2012 when the people's Government of Baiyun District of Guangzhou tried to test WeChat. At present has steadily occupied the first-line cities, to the second and third-line cities continue to expand. Public security, medical care, government-run government WeChat the total number of functional departments WeChat the top three. The social platform represented by WeChat has become a new channel of communication, and the mobile social media has become a major trend to eliminate the traditional media, and the public opinion field is in the process of reconstruction. WeChat is extending from social function to service function. The people's demand for public services is more diversified, and needs
【作者单位】：中山市委党校;
【基金】：广东省委党校系统课题“大数据规划与广东发展路径研究”(编号:16GL106)阶段性成果
【分类号】：D63;G206

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