创新诉求情境下设计方绿色技术采纳意愿影响因素实证研究

发布时间：2018-04-20 17:31

本文选题：绿色技术 + 设计方　；参考：《天津理工大学》2017年硕士论文

【摘要】：我国自2005年首次提出发展绿色建筑建设理念以来,绿色建筑实施规范、设计及评价标准、行动方案等一系列法规体系都在逐步完善。在政府部门的大力支持下,围绕绿色技术、材料、工艺、设备等的科技研发取得了丰硕成果,相关调研报告指出,目前我国绿色技术从种类、数量和先进水平上都达到了与发达国家比肩的地位。然而,无论是既有绿色建筑的总量基数,还是建筑绿色发展的意识和主动性相比之下都未形成理想的规模。如今建筑市场尚不具备所有建筑都全面执行绿色建筑标准的环境条件,但部分绿色技术的使用态势说明当前建筑正在逐步突显绿色、节能、环保的特色。那么,面对建筑产业链上游绿色技术有而未尽其用、下游市场隐性空缺这样一种创新应用诉求情境,发挥技术成果转化枢纽作用的设计方往往没能主动进行绿色技术集成应用设计,在设计工作中缺乏对绿色技术的采纳意愿。本文基于此研究影响设计方绿色技术采纳的外在因素,从中发现作用关系机理,为更好推动绿色技术应用和建筑绿色发展提供对策思路。本文在文献研究基础上,引入技术接受模型(Technology Acceptance Model,TAM)作为基础模型,从业主方、设计方、施工方、材料设备供应方等项目多方参与者构成的协同环境出发,借鉴协同创新理论视角构建了协同主体、协同资源、协同机制三个维度下外部变量与设计方绿色技术采纳意愿之间的影响关系模型。运用网上问卷和实地调研方式,获取到北京、天津、山东、河南、重庆等地区的有效问卷198份,采用结构方程分析方法进行了实证检验。研究发现:协同主体维度下,员工创新性不仅直接影响设计方绿色技术采纳意愿,同时通过TAM模型中感知有用性的间接作用影响采纳意愿;组织支持对感知易用性有显著正向影响。协同资源维度下,产品模块化正向影响感知易用性。协同机制维度下,关系质量正向影响感知易用性与采纳意愿,负向影响感知风险;任务-组织匹配对感知风险的负向影响不显著。相对于建筑行业绿色技术以应用现状分析居多的既有研究,本文借助TAM模型和协同创新理论研究了技术推广扩散的管理问题,是TAM模型在又一创新接纳领域适用性的验证,同时也为围绕如何更好推动绿色技术应用在建筑绿色发展中发挥作用而开展的后续研究提供了启示。
[Abstract]:Since China first proposed the idea of developing green building construction in 2005, a series of regulations, such as the standard of implementation of green building, the standard of design and evaluation, the plan of action and so on, have been gradually perfected. With the support of the government departments, the scientific and technological research and development around green technology, materials, technology and equipment have achieved fruitful results and related research reports It is pointed out that the green technology in China has reached a position with the developed countries in terms of types, quantity and advanced level. However, it has not formed an ideal scale for both the total base of the green building and the consciousness and initiative of the green development of the building. Environmental conditions for green building standards, but the use of some green technology shows that the current architecture is gradually showing green, energy-saving, environmental characteristics. Then, the upstream green technology in the construction industry chain has not been used, the downstream market recessive vacancy is a new application demand situation, and the transformation hub of technical achievements is played. The design parties often fail to carry out the green technology integrated application design actively and lack the willingness to adopt green technology in the design work. This paper is based on the external factors that influence the green technology adopted by the design party, and finds the mechanism of action, and provides the Countermeasures for the better application of green technology and the green development of the architecture. On the basis of literature research, this paper introduces Technology Acceptance Model (TAM) as the basic model, the cooperative environment which is composed of many participants, such as the master party, the design party, the constructor, the supplier of material and equipment, and constructs the three dimensions of the synergic subject, the cooperative resources and the cooperative mechanism by using the perspective of the collaborative innovation theory. By using the online questionnaire and field survey, 198 valid questionnaires were obtained from Beijing, Tianjin, Shandong, Henan and Chongqing by using the online questionnaire and field survey methods, and the empirical test was carried out by the structural equation analysis method. It not only directly affects the design party's willingness to adopt green technology, but also affects adoption intention through the indirect effect of perceived usefulness in the TAM model. Organizational support has a significant positive impact on perceived ease of use. Under the collaborative resource dimension, product modularization has a positive impact on perceived ease of use. The negative impact of task organization matching on perceived risk is not significant. Compared with the existing research on the application status of green technology in construction industry, this paper studies the management problem of diffusion of technology extension with the help of TAM model and collaborative innovation theory, which is another innovation of TAM model. The validation of the applicability of the Nana domain also provides inspiration for the follow-up research on how to better promote the role of green technology in the green development of the architecture.

【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU201.5

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