浅析家庭教育类图书的畅销热点

发布时间：2018-05-28 06:56

本文选题：畅销品种 + 教育类　；参考：《中国图书评论》2014年09期

【摘要】：正20世纪80年代前后出生的人口有两亿多,他们基本上都到了结婚生育的年龄,这一代父母,受教育的程度普遍比较高,他们成为父母之后,不但希望了解传统的教育方式,更希望学习国内外先进的教育理念和教育方法,年轻父母对家庭教育的普遍关注,为家教类图书带来了巨大的社会需求。家教类图书的市场规模不断扩大,品种越来越丰富,选题越来越细化,热点频出,畅销品种应接不暇。据开卷数据统计,家教图书一直是图书零售市场上销售活力较高的门类,并呈现逐年增长的态势。
[Abstract]:More than 200 million people were born around the 1980s. They have basically reached the age of marriage and childbearing. Parents of this generation generally have a relatively high level of education. When they become parents, they not only want to understand the traditional way of education. We hope to learn the advanced educational ideas and methods at home and abroad, and the universal concern of young parents to family education has brought great social demand for family education books. The market scale of tutoring books is expanding, the variety is more and more abundant, the topic is more and more detailed, the hot spot frequently appears, the best-selling variety is overwhelmed. According to the open book statistics, the family education books have always been the high dynamic category in the book retail market, and show a growing trend year by year.
【作者单位】：接力出版社;
【分类号】：G78;G239.2

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