行为经济学视角下的城市家庭教育投入研究
发布时间：2018-11-23 06:21
【摘要】：家庭教育投资作为我国教育投资中的重要组成部分,直接影响着人们对于教育的评价和认可。目前我国家庭基于对优质教育资源的追求,普遍加大了教育投资,出现了用传统的经济学理论与方法无法解释和规避的现象,如进行超过家庭承受能力的教育投入、不考虑教育投入中的风险、把教育责任进行转移、对明知无效的投入方式继续进行投入最终导致浪费等问题。这些问题影响了家庭的生活水平,也在一定程度上阻碍了孩子的健康发展。相较于传统经济学在严格的假设条件下进行科学论证,行为经济学把握住了行为人的心理特征,更实用于具体生活实践中的经济行为分析。基于其优势,本研究从行为经济学的视角,通过访谈调查、数据分析、微观实验等方式对现阶段城市家庭教育投入中存在的现象和问题进行梳理。运用行为经济学中的参照系理论、前景理论、心理账户理论、沉没成本等相关理论来分析我国现阶段城市家长的家庭教育投入心理与具体操作,对现实城市家庭教育投入过程中产生的诸多问题进行合理性解释,并提出相应的规避措施。研究发现,家庭在进行教育投资时,所选取的参照系具有强烈的主观性,如果想要避免因此造成的归因偏差,应选择相对稳定的因素作为投资动机的参照信息;在对于前景的预测上,家长普遍会把整个教育投入长期过程划分为众多短期投入,增大了教育投入决策中的不确定性,而未辅以长期前景分析进行风险平滑,可以由家长在主观上进行预测调整或者是由宏观层面上缩短教育周期进行风险控制;在具体的家庭教育投入过程中,家长会基于对沉没成本的厌恶坚持完成完整投入规划,但在一定程度上这是教育中浪费现象的主要成因,面对沉没成本,适当的放弃意味着止损;对于家长自发给教育投入划分的高权益高优先度的心理账户,构建一个虚拟的分析账户对此进行投入前的可行性规划最为妥善。
[Abstract]:Family education investment, as an important part of education investment in China, has a direct impact on the evaluation and recognition of education. At present, based on the pursuit of high quality educational resources, Chinese families have generally increased their investment in education, which can not be explained and evaded by traditional economic theories and methods, such as education investment that exceeds the family's affordability. Regardless of the risks in education investment, the transfer of education responsibility, the continued investment in the investment mode of knowing that it is invalid will eventually lead to waste and so on. These problems affect the living standards of families and hinder the healthy development of children to some extent. Compared with the traditional economics under strict hypothetical conditions, behavioral economics grasps the psychological characteristics of the doer and is more practical in the economic behavior analysis in the concrete life practice. Based on its advantages, this study combs the phenomena and problems existing in urban family education investment through interview investigation, data analysis, micro-experiment and so on from the perspective of behavioral economics. Based on the theory of reference frame, prospect theory, psychological account theory and sunk cost theory in behavioral economics, this paper analyzes the family education investment psychology and concrete operation of urban parents in our country at the present stage. This paper explains the rationality of many problems arising in the process of urban family education investment, and puts forward the corresponding evading measures. It is found that the reference frame selected by the family in education investment is highly subjective. If we want to avoid the attribution bias, we should choose the relatively stable factors as the reference information of the investment motivation. In predicting the future, parents generally divide the long-term process of education investment into a large number of short-term inputs, which increases the uncertainty in the decision-making of educational investment, and does not support the risk smoothing of long-term perspective analysis. It can be predicted and adjusted subjectively by parents or risk control can be carried out by shortening the educational cycle at the macro level; In the process of specific family education investment, parents will insist on complete investment planning based on the disgust of sunk cost, but to a certain extent, this is the main cause of waste in education, facing sunk cost. A proper waiver means a stop loss; For the psychological account with high interest and high priority that parents divide into education input spontaneously, the feasibility planning before constructing a virtual analysis account is the most appropriate.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G78
本文编号：2350590
[Abstract]:Family education investment, as an important part of education investment in China, has a direct impact on the evaluation and recognition of education. At present, based on the pursuit of high quality educational resources, Chinese families have generally increased their investment in education, which can not be explained and evaded by traditional economic theories and methods, such as education investment that exceeds the family's affordability. Regardless of the risks in education investment, the transfer of education responsibility, the continued investment in the investment mode of knowing that it is invalid will eventually lead to waste and so on. These problems affect the living standards of families and hinder the healthy development of children to some extent. Compared with the traditional economics under strict hypothetical conditions, behavioral economics grasps the psychological characteristics of the doer and is more practical in the economic behavior analysis in the concrete life practice. Based on its advantages, this study combs the phenomena and problems existing in urban family education investment through interview investigation, data analysis, micro-experiment and so on from the perspective of behavioral economics. Based on the theory of reference frame, prospect theory, psychological account theory and sunk cost theory in behavioral economics, this paper analyzes the family education investment psychology and concrete operation of urban parents in our country at the present stage. This paper explains the rationality of many problems arising in the process of urban family education investment, and puts forward the corresponding evading measures. It is found that the reference frame selected by the family in education investment is highly subjective. If we want to avoid the attribution bias, we should choose the relatively stable factors as the reference information of the investment motivation. In predicting the future, parents generally divide the long-term process of education investment into a large number of short-term inputs, which increases the uncertainty in the decision-making of educational investment, and does not support the risk smoothing of long-term perspective analysis. It can be predicted and adjusted subjectively by parents or risk control can be carried out by shortening the educational cycle at the macro level; In the process of specific family education investment, parents will insist on complete investment planning based on the disgust of sunk cost, but to a certain extent, this is the main cause of waste in education, facing sunk cost. A proper waiver means a stop loss; For the psychological account with high interest and high priority that parents divide into education input spontaneously, the feasibility planning before constructing a virtual analysis account is the most appropriate.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G78
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