基于使用与满足理论的大学生数字媒介阅读研究

发布时间：2018-02-26 14:30

本文关键词： 阅读数字媒介大学生使用与满足技术接受模型　出处：《安徽大学》2012年硕士论文　论文类型：学位论文

【摘要】：阅读作为了解人类知识总体状态的必要方式,为人类开创了一个文明社会。在当今移动互联的时代,知识除了可以来自书本,同样也可以来自“百度一下,你就知道”,日益精进的数字媒介设备和发达的网络,把使用数字媒介阅读变得越来越普通,融入进我们的日常生活,成为我们阅读不可或缺的一种方式。数字媒介阅读不仅丰富了我们的阅读内容,其不同于纸质阅读的阅读方式也给人们带来了不小的挑战。本研究将焦点集中于大学生数字媒介阅读,探究大学生使用数字媒介阅读的动机,了解他们的阅读行为和对数字媒介阅读所持的态度,尝试建立大学生数字媒介阅读模型,深层次探讨动机、行为和态度之间的关系,从而为做好大学生数字媒介阅读工作提出相应的建议和积累相关的研究数据。通过文献阅读和研究,本文阐述了大学生使用数字媒介阅读的动机和使用态度对阅读行为的影响,综合使用与满足理论和技术接受模型,提出本研究的理论模型和研究假设,通过网络收集问卷.运用SPSS统计软件和结构方程模型软件对收集的349份有效问卷进行分析,验证研究假设和得出结论。本文的主要研究内容包括了以下几个方面： (1)对现有的关于大学生数字媒介阅读的研究文献进行综述,并通过阐述这一领域应用较为广泛的使用与满足理论和技术接受模型,结合动机理论,对数字媒介的使用动机和使用行为的相关文献进行整理和阐述； (2)在文献研究的基础上,区分了媒介和媒体的概念,提出大学生使用数字媒介阅读的四种假设动机并阐述大学生对数安媒介阅读的正面和负面态度,以使用与满足理论和技术接受模型为基础,建立大学生数字媒介阅读的理论模型； (3)采用实证方法,验证大学生使用数字媒介阅读的四种假设动机(包括：情感动机、认知动机、个人和社会整合动机、舒解压力和娱乐动机),研究发现情感动机、舒解压力和娱乐动机最为强烈。大学生普遍对使用数字媒介阅读持正面态度,继续使用数字媒介阅读的意向度高。大学生使用数字媒介阅读的种类集中在电脑和手机上。大学生会根据不同的阅读内容选择较合适的数字媒介,使用数字媒介阅读的频率普遍较高。阅读方式主要是以有目的地选择、只读重要的或感兴趣的两种方式为主,浅层阅读较多,但也有部分大学生会在数字媒介上进行深度阅读。在动机、行为和态度的关系上,情感动机、认知动机、个人和社会整合动机、舒解压力和娱乐动机影响使用态度,对使用态度有显著性正向影响；使用态度影响阅读行为,对阅读行为有显著性正向影响,媒介缺点影响使用态度,对使用态度有显著性负向影响。 (4)对研究得出的结论展开讨论,结合大学生数字媒介的使用动机,从阅读动机需要由被动到主动、养成基于发现的阅读、重视互动的作用以及阅读内容需要进一步优化四个方面展开讨论,并结合调查过程中被调查者的建议,提出相关改进建议。
[Abstract]:As a necessary way to understand the general state of human knowledge , reading is a civilized society for mankind . In the present era of mobile interconnection , knowledge can also come from books , but also from " Baidu , you know " , the increasingly sophisticated digital media equipment and the developed network . The study focuses on the reading of the digital media of college students , understanding their reading behavior and the attitude of reading the digital media , trying to establish the relationship between their reading behavior and the reading of the digital media , so as to put forward corresponding suggestions and accumulate relevant research data for the digital media reading work of college students . Based on the literature review and research , this paper expounds the influence of the motivation and attitude on reading behavior of college students using digital media reading , and puts forward the theoretical model and the research hypothesis of this study by using the theory and technology acceptance model . Through the analysis of the 349 effective questionnaires collected by SPSS statistical software and the structural equation model software , the study hypothesis and conclusion are verified . The main research contents of this paper include the following aspects : ( 1 ) The current research literature on the digital media reading of college students is summarized , and the relative literatures about the motivation and the use behavior of the digital media are collated and elaborated by the application of the theory and technology acceptance model and the motivation theory in this field . ( 2 ) On the basis of literature research , the concept of media and media is distinguished , four hypothesis motivation for college students to use digital media reading are put forward , and the positive and negative attitude of college students ' log - ampere media reading is expounded , and the theoretical model of digital media reading is established based on the theory and technology acceptance model . ( 3 ) Using the empirical method to verify the four hypotheses ( including emotional motivation , cognitive motivation , individual and social integration motivation , comfort pressure and entertainment motivation ) used by college students to read using digital media . ( 4 ) To discuss the conclusion drawn from the research and combine the motivation of college students ' digital media , from the passive to the initiative , to form the reading based on the discovery , to attach importance to interaction , to further optimize the four aspects of the reading content , and to put forward relevant improvement suggestions in combination with the investigators ' suggestions in the course of investigation .

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.6;G645

【引证文献】