网络时代高校媒体资源的整合研究

发布时间：2018-05-09 16:48

本文选题：高校 + 校园媒体　；参考：《华南理工大学》2012年硕士论文

【摘要】：高校媒体是我国传媒业的重要组成部分。作为一种工具，高校媒体如同大众媒体一样，她的物质形态随着技术的发展而不断演进，媒体的形态始终处于一个不断积累和演化的进程，这种变化在以数字技术和信息技术为支撑的网络时代显得更加鲜明。在媒体发展的历史中，每一种新媒体的出现都会扩大信息传播的维度、广度和深度，但也会对传统的媒体生态环境造成影响，进而促使媒体传播的各个流程做出改变。在这样的发展趋势之下，高校媒体的发展出路在那里？显然是教育界人士和传播学者应该联合探讨的问题。由于传统管理体制和传媒理念的差异，大部分高校媒体仍被严格定义为学校宣传的工具，受高校党委宣传部门的严格管理。在网络时代的背景下，媒体以不同的形式进行分散管理，各媒体之间的交流严重不足，显然已经不能满足高等教育发展的需要，分散的媒体资源必须得到整合。目前，，关于高校媒体资源的整合研究相对欠缺，急需理论上的指导。本文的写作通过专业学习和高校媒体工作经历，运用了多个学科的理论，系统地梳理高校媒体的发展概况、地位和作用，归纳了高校媒体的类别和特点，通过比较分析的方式总结了高校媒体面临的困境和难题。在解决问题的方式上，本文从新闻传播的规律并结合高校的特殊环境出发，通过高校媒体传播者、传播媒介、人力资源、高校校内资源、高校校外资源等五要素上寻找高校媒体发展的突破口，提出了资源整合的理念。
[Abstract]:College media is an important part of Chinese media industry. As a tool, the college media, like the mass media, its material form evolves with the development of technology, and the media form is always in a process of accumulation and evolution. This change in the digital technology and information technology for the support of the network era is more distinct. In the history of media development, the emergence of each new media will expand the dimension, breadth and depth of information dissemination, but will also have an impact on the traditional media ecological environment, and then promote the flow of media communication to make changes. In such a trend of development, where is the way out for the development of the media in colleges and universities? It is obvious that educational circles and propagandists should jointly discuss the problem. Because of the difference between the traditional management system and the media idea, most of the college media are still strictly defined as the means of school propaganda and strictly managed by the propaganda department of the Party committee. Under the background of the network era, the media are decentralized in different forms, the communication between the media is seriously inadequate, obviously can not meet the needs of the development of higher education, scattered media resources must be integrated. At present, the research on the integration of media resources in colleges and universities is relatively lacking, and it is in urgent need of theoretical guidance. Through professional study and media work experience in colleges and universities, this paper systematically combs the general situation, status and function of the media development in colleges and universities, and summarizes the types and characteristics of the media in colleges and universities, using the theories of many disciplines, and systematically combing the development, status and function of the media in colleges and universities. This paper summarizes the difficulties and difficulties faced by the media in colleges and universities by means of comparative analysis. In the way of solving the problem, this article starts from the law of news communication and the special environment of colleges and universities, through the university media communicator, the media, the human resources, the university campus resources, In order to find a breakthrough in the development of university media, the paper puts forward the idea of resource integration.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647

【参考文献】