ZYS精密轴承产业发展战略研究

发布时间：2018-01-08 11:36

本文关键词：ZYS精密轴承产业发展战略研究　出处：《河南科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：轴承是机械工业不可或缺的支承组件,广泛应用于机械工业、航空航天、汽车工业、国防工业、电子信息技术等各个领域,被誉为机械工业的“关节”,在国民经济建设和国防建设起到不可或缺作用。随着我国科技水平不断提升,轴承行业发展重心逐渐向高端产品偏移,而我国高端轴承市场长期被国外企业占据,行业面临极大竞争压力。因此,制定一种适应市场环境、切实可行的发展战略迫在眉睫。本文研究目的是为轴研科技ZYS精密轴承产业制定一个适合当前环境的发展战略,为企业发展定下基调,提升企业市场竞争优势。通过对竞争对手的分析、国内外轴承行业发展现状研究和企业所处环境的考察,找出了影响ZYS精密轴承产业发展的优势和劣势以及外部机遇和威胁,运用SWOT分析法为ZYS精密轴承产业制定了ZYS轴承的发展战略,确定了战略方向,确立了战略方针和战略目标,并制定了相应的战略实施保障措施。通过对世界轴承工业发展趋势研究和ZYS精密轴承产业SWOT分析,制定了走技术创新型发展道路、坚持走高端产品路线和坚持国际化战略的发展战略。确立了将轴研科技ZYS精密轴承产业建设成世界滚动传动领域的国际知名品牌的战略目标。为了确保发展战略顺利实施和战略目标的尽快实现,提出了加强技术创新、强化管理、加快产品结构调整、提升服务意识和企业文化建设等策略。本文制定的战略方案为ZYS精密轴承产业发展定下了方向,使该产业能从容应对来自国内外市场浪潮的冲击,并帮助其不断发展壮大,逐渐成长为国际一流的轴承品牌。
[Abstract]:Bearing is a bearing assembly machinery industry indispensable, widely used in machinery industry, automobile industry, aerospace, defense industry, electronic information technology and other fields, known as the machinery industry "joint", an indispensable role in the national economic construction and national defense construction. With the level of China's science and technology continue to improve, the bearing industry development focus gradually to the high-end products and offset, China's high-end bearing market long-term by foreign enterprises occupy industry is facing great pressure of competition. Therefore, making a adapt to the market environment, the development of the war little practical imminent. The purpose of this study is to develop a suitable environment for the development strategy of scientific and technological research axis ZYS precision bearing industry. Set the tone for the development of enterprises, enhance the competitive advantage of the enterprise market. Through the analysis of competitors, domestic bearing industry development present situation and the research Environmental inspection, identify the impact of ZYS precision bearing industry's strengths and weaknesses and external opportunities and threats by using SWOT analysis method, development strategy of ZYS bearing ZYS precision bearing industry, determine the strategic direction, establish strategic policies and strategic objectives, and to develop the corresponding strategy through the study of the implementation of security measures. The development trend of world industrial bearings and ZYS precision bearings industry SWOT analysis, formulated the technological innovation path of development, adhere to the development strategy to go high-end product line and adhere to the internationalization strategy. Established the strategic goal of science and technology research of ZYS precision bearing shaft construction industry into the world rolling transmission field of well-known international brands. In order to achieve as soon as possible to ensure the smooth implementation of the development strategy and strategic objectives, put forward to strengthen technological innovation, strengthen management, speed up the adjustment of product structure, enhance service consciousness and enterprise Cultural construction strategy. This formulation of the strategic plan for ZYS precision bearing industry development orientation, so that the industry can take time for domestic and foreign markets from the impact of the wave, and help them to continue to grow, gradually grow into the international first-class brand bearings.

【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4

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