香港旅游消费结构演变对旅游相关产业变动的影响研究

发布时间：2018-03-13 16:15

本文选题：旅游消费结构　切入点：信息熵　出处：《上海师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游消费结构作为衡量地区旅游业发展水平的重要标志之一,反映了旅客消费需求的实现程度,而香港作为一所国际化都市,研究其旅游消费结构变动的趋势,对于发展香港旅游业有着明确的指导意义和作用。本文通过对1998-2015年间,香港地区旅游消费大量的统计数据进行研究,找出香港旅游消费结构变动对于香港相关产业变动的影响。在理论研究部分,本文首先介绍了研究背景和研究意义,之后对研究内容和研究方法技术路线进行了说明。然后对国内外相关领域的研究文献进行了探讨,找出现有文献的研究概况并进行评估。最后对本文实证研究部分中将会用到的一些概念进行详细说明,并阐述了有关旅游消费结构的相关理论。在实证研究部分,本文首先通过对香港历年统计数据的整理,将香港旅游入境市场分为三大市场,然后对三大市场的旅游消费结构及其演变进行研究。接下来利用多元线性回归模型,结合不同地区和市场的旅游消费结构信息熵,找出这些信息熵与香港不同产业旅游增加值比例之间存在的关系,从而得出下面的结论:1.香港旅游消费结构不均衡2.不同客源市场的旅游消费结构有较大差异3.香港旅游消费结构演变对各产业收入变动影响较弱4.中国内地市场旅游消费结构信息熵与香港零售业旅游增加值占零售业增加值的比值呈明显的负相关关系之后,结合各个市场的统计数据,以及上文中的分析结论,对于香港旅游相关的几个产业,提出一些发展方面的建议,帮助相关企业在今后提高自身竞争力有更好的发展。最后,针对本文论述的过程中遇到的一些问题,提出并总结论文中的不足之处,并对香港旅游消费结构演变这一主题进行了研究展望。
[Abstract]:As one of the important indicators to measure the level of regional tourism development, tourism consumption structure reflects the degree of realization of tourist consumption demand, while Hong Kong, as an international city, studies the trend of changes in tourism consumption structure. It has a clear guiding significance and function for the development of tourism in Hong Kong. This paper studies a large number of statistics on tourism consumption in Hong Kong from 1998 to 2015. In the theoretical research part, this paper first introduces the background and significance of the research. Then the research contents and research methods and technical route are explained. Then the research literature in related fields at home and abroad is discussed. Finally, some concepts that will be used in the empirical research are explained in detail, and the related theories of tourism consumption structure are expounded. In this paper, the tourist entry market of Hong Kong is divided into three major markets by collating the statistical data of Hong Kong over the years, and then the tourism consumption structure and its evolution of the three major markets are studied, and then the multivariate linear regression model is used to study the tourism consumption structure and evolution of the three major markets. Combining with the information entropy of tourism consumption structure in different regions and markets, we find out the relationship between these information entropy and the proportion of tourism value added in different industries in Hong Kong. The following conclusion is drawn: 1. The structure of tourism consumption in Hong Kong is unbalanced 2.There are great differences in the structure of tourism consumption in different tourist markets 3.The evolution of tourism consumption structure in Hong Kong has a weak impact on the changes in income of various industries. 4. The mainland market of China. The information entropy of tourism consumption structure is negatively correlated with the ratio of tourism added value to retail value added in Hong Kong. Based on the statistical data of various markets and the conclusions of the above analysis, some suggestions on the development of several tourism-related industries in Hong Kong are put forward to help the relevant enterprises to improve their competitiveness in the future. Finally, In view of some problems encountered in the course of this paper, this paper puts forward and summarizes the deficiencies of the paper, and makes a research prospect on the theme of the evolution of the tourism consumption structure in Hong Kong.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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