基于产业融合的咸阳市乡村旅游价值体系研究

发布时间：2018-03-16 20:39

本文选题：产业融合　切入点：乡村旅游　出处：《中国农业资源与区划》2017年09期 　论文类型：期刊论文

【摘要】：[目的]以咸阳市为研究区探究基于产业融合背景下乡村旅游的价值体系构成,以期为咸阳乡村旅游产业发展提供有益借鉴。[方法]文章采用文献研究法、调查分析法、统计分析法等开展研究,通过问卷调查法了解游客参与乡村旅游情况,通过即时访谈法了解导游和当地商户对咸阳乡村旅游的认识,并归纳产业融合给乡村旅游带来的有利价值。[结果]产业融合给乡村旅游带来了多种有利价值:(1)功能价值,主要满足游客对乡村旅游内容需求的多样性,即56.0%的游客想参观民俗民居景点,37.0%的游客想参与生态休闲、瓜果采摘项目,5.0%的游客想体验农事活动;(2)资源价值,61.5%的乡村旅游资源属于一二级旅游资源,发展水平低,产业融合解决了乡村旅游资源落后问题;(3)情感价值,不同游玩同伴寻求的情感体验价值不同,产业融合使游客的情感体验更深刻和多元化;(4)品牌价值,目前仅有20.0%的省外居民参与了咸阳乡村旅游,产业融合推动省外游客涌入,提高了其品牌意识;(5)市场价值,乡村旅游不再分淡旺季,扩充了旅游业市场;(6)人才价值,目前旅游管理团队和从业人员中的高知识水平的专业人才仅占20.0%,基于产业融合背景,吸引了更多人才加入乡村旅游队伍,调整了咸阳市的人才结构,促进了人力资本的高效利用。[结论]基于产业融合背景下的乡村旅游具有六大价值:功能整合价值、资源融合价值、情感交融价值、品牌宣扬价值、市场扩充价值和人才创新价值。在以后发展中,要从产业融合的角度来重新审视自身,扩展视野和发展思路,实现乡村旅游的跨越式发展。
[Abstract]:[objective] to explore the value system of rural tourism based on the background of industrial convergence in Xianyang City, in order to provide a useful reference for the development of Xianyang rural tourism industry. [methods] the article adopts the method of literature research and investigation and analysis. Through statistical analysis and other research, through questionnaire survey to understand the situation of tourists participating in rural tourism, through real-time interviews to understand the tour guides and local businessmen to Xianyang rural tourism understanding, And induces the beneficial value brought by industrial integration to rural tourism. [results] Industrial convergence brings various beneficial value to rural tourism, mainly meets the diversity of tourists' demand for rural tourism content. That is, 56.0% of the tourists want to visit folk residential scenic spots and 37.0% of the tourists want to participate in ecological leisure, 5.0% of the tourists want to experience agricultural activities, 61.5% of the rural tourism resources belong to the first and second grade tourism resources, and the level of development is low. Industrial convergence solves the backward problem of rural tourism resources. The emotional value of different playmates is different. Industry convergence makes the emotional experience of tourists more profound and diversified. At present, only 20.0% non-provincial residents have participated in rural tourism in Xianyang. The integration of industries promotes the influx of tourists from outside the province and raises the market value of their brand awareness. Rural tourism is no longer divided into the peak season and expands the tourism market by 6) talents. At present, there are only 20.0 professionals with a high level of knowledge among tourism management teams and practitioners. Based on the background of industrial integration, more talents have been attracted to join the rural tourism team and the talent structure of Xianyang City has been adjusted. It promotes the efficient utilization of human capital. [conclusion] based on the background of industrial convergence, rural tourism has six values: the value of functional integration, the value of resource integration, the value of emotional blending, and the value of brand promotion. Market expansion value and talent innovation value. In the future development, we should re-examine ourselves from the angle of industrial integration, expand our vision and development ideas, and realize the leap-forward development of rural tourism.
【作者单位】：陕西国际商贸学院;
【基金】：陕西省教育厅专项科研计划项目“基于中西方文化差异下的陕西乡村旅游英语翻译规范化研究——以咸阳为例”(2013JK0361)
【分类号】：F327;F592.7

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