零交易成本趋势下产业链的解构与平台化商业模式研究

发布时间：2018-04-01 23:27

本文选题：零边际成本　切入点：交易成本　出处：《中国科技论坛》2017年12期

【摘要】：本文通过梳理并绘制交易成本的知识图谱,明确了交易成本的内涵及其层次,认为交易成本在本质上是一种社会关系成本,在产业经济中起着摩擦力和产业链粘合剂的作用。交易成本通过内部交易成本和市场交易成本的关系决定组织边界,而内部交易成本和市场交易成本的相对变化关系将影响组织边界的变化趋势。产业链作为一种特殊的组织形式,当内部交易成本的变化大于市场交易成本的变化时,组织规模将变大,反之将变小。随着交易成本的降低与产业链的解构,商业模式将演化为"小而美"经济体的平台化运作,平台与"小而美"经济体间基于时间入口从社会关系分工和技术关系分工两个维度进行协作。
[Abstract]:By combing and drawing the knowledge map of transaction cost, this paper clarifies the connotation and level of transaction cost, and holds that transaction cost is essentially a kind of social relation cost. It acts as a friction force and an industrial chain binder in the industrial economy. The transaction cost determines the organization boundary through the relationship between the internal transaction cost and the market transaction cost. The relative change of the internal transaction cost and the market transaction cost will affect the change trend of the organization boundary. As a special organization form, when the change of the internal transaction cost is greater than the change of the market transaction cost, the change of the internal transaction cost is larger than the change of the market transaction cost. As transaction costs fall and industrial chains are deconstructed, the business model will evolve into a platform for "small and beautiful" economies. Based on the time entry, the platform and the "small and beautiful" economies collaborate from the two dimensions of social division and technological division.
【作者单位】：哈尔滨商业大学工商管理博士后科研流动站;哈尔滨师范大学经济学院;哈尔滨工程大学经济管理学院;
【基金】：国家社会科学基金青年项目“‘互联网+’背景下产业集群的‘零边际成本’趋势及其发展策略研究”(16CJY034) 黑龙江省社科青年项目“基于‘互联网+’的黑龙江省旅游服务业模式创新研究”(16JYC10) 哈尔滨商业大学青年创新人才支持项目“基于非透明销售的旅游服务供应链业务模式创新研究”(2016QN013)
【分类号】：F276.44

【相似文献】