汽车产业技术人员事实标准使用意向研究

发布时间：2018-06-05 12:35

本文选题：事实标准 + 使用意向　；参考：《吉林大学》2017年硕士论文

【摘要】：近些年来,国内外众多学者对事实标准进行了较多的研究,人们对于事实标准的认识也在逐渐深入。本文以计划行为理论及TPB模型为基础,尝试对影响汽车产业技术人员事实标准使用意向的因素进行探究。同时,本文将计划行为理论模型进行适当的延伸和拓展,对计划行为理论是否在汽车产业情境下具备较好的解释、预测能力和指导意义进行研究。本文首先大量研读技术标准、事实标准、计划行为理论、感知风险、感知价值等构念的相关文献,对以往的学术研究成果进行梳理,并进一步提出本研究的逻辑假设与研究模型,继而以调查研究的方法对假设进行验证。根据前期大量的文献阅读及专家访谈等工作,初步选定本研究测量各项构念所需量表。经过对初步整合后的量表进行前测后,最终形成了整合后的问卷,共包括三个部分:第一部分——引言;第二部分——人口统计部分;第三部分——量表部分。整合后的问卷共包括23个问项,涉及到人口统计信息及六项核心构念的测量。本次调查共发放182份电子问卷,经过剔除存在作答时间过短等问题的部分问卷后,最终回收有效问卷153份,有效问卷率84.1%。在对问卷进行了信度及效度检验的基础上,本文应用统计分析软件SPSS和AMOS对收集的数据进行了统计学分析。多元线性回归输出结果显示使用态度、主观规范、知觉行为控制、感知风险和感知价值与使用意向的标准系数分别为0.004、0.356、0.075、-0.025和0.468。其中使用态度、主观规范、知觉行为控制和感知价值的标准系数为正值,最大的为感知价值与使用意向的标准系数,为0.468,最小的为使用态度与使用意向之间的标准系数,为0.004,主观规范和知觉行为控制与使用意向的标准系数居中,分别为0.356和0.075。感知风险与使用意向之间的标准系数为-0.033,呈负值。以使用态度、主观规范、知觉行为控制、感知风险和感知价值为自变量,以使用价值为因变量进行t检验,t值分别为0.063、5.028、1.036、-0.497和6.172,其中使用态度、知觉行为控制和感知风险对应的t值绝对值小于1.96,这表明在=0.05的情况下,使用态度、知觉行为控制和感知风险与使用意向的影响关系不显著,而主观规范和感知价值对应的t值大于1.96,并且大于2.58,这表明在=0.01的情况下,主管规范和感知价值与使用意向的影响关系显著。另外,使用态度、主观规范、知觉行为控制、感知风险和感知价值t检验对应的P值分别为0.950、0.000、0.302、0.620和0.000,同样可以得到与前述一致的假设检验结论。分析的结果表明,汽车产业技术人员事实标准使用态度、知觉行为控制、感知风险对汽车产业技术人员事实标准使用意向影响不显著,而汽车产业技术人员事实标准主观规范和感知价值则对其使用意向影响显著。
[Abstract]:In recent years, many scholars at home and abroad have carried out more research on the criterion of fact, and people's understanding of the criterion of fact is gradually deepening. Based on the theory of planning behavior and the TPB model, this paper attempts to explore the factors that affect the intention of using the factual standards of technicians in automobile industry. At the same time, this paper extends and extends the theory of planning behavior properly, and studies whether the theory of planning behavior has better explanation, prediction ability and guiding significance in the context of automobile industry. In this paper, we first read a large number of technical standards, standards of fact, planning behavior theory, perceived risk, perceived value and other related literature, to sort out the previous academic research results. Furthermore, the logical hypothesis and the research model of this study are put forward, and then the hypothesis is verified by the method of investigation and research. Based on a large amount of literature reading and expert interviews, this study preliminarily selected the scales needed to measure the structures. After the pre-test of the preliminary integrated scale, the integrated questionnaire was formed, which consists of three parts: the first part, the introduction, the second part, the demographic part, and the third part, the scale part, which consists of three parts: the first part, the introduction, the second part, the demographics part, and the third part, the scale part. The integrated questionnaire consists of 23 questions, including demographic information and six core structure measurements. A total of 182 electronic questionnaires were distributed in this survey. After excluding some questionnaires with short time, 153 valid questionnaires were collected, and the valid questionnaire rate was 84.1%. Based on the reliability and validity test of the questionnaire, the statistical analysis software SPSS and AMOS were used to analyze the collected data. The standard coefficients of attitude, subjective norm, perceptual behavior control, perceived risk, perceived value and intention of use were 0.004 / 0.356 / 0.075 / -0.025 and 0.468, respectively. Among them, the standard coefficients of using attitude, subjective norm, perceptual behavior control and perceived value are positive, the largest is the standard coefficient of perceived value and intention of use, 0.468, and the smallest is the standard coefficient between using attitude and intention of use. The standard coefficients of subjective norm and perceptual behavior control and use intention were in the middle of 0.356 and 0.075, respectively. The standard coefficient between perceived risk and use intention was-0.033, which was negative. Using attitude of use, subjective norm, control of perceptual behavior, perceived risk and perceived value as independent variables, t test t values of using value as dependent variables were 0.063 / 5.028 / 1.036 / -0.497 and 6.172, respectively. The absolute value of t value corresponding to perceptual behavior control and perceived risk was less than 1.96, which indicated that there was no significant relationship between use attitude, perceptual behavior control and perceived risk and intention of use under the condition of 0.05. The t value of subjective norm and perceived value was greater than 1.96 and 2.58, which indicated that the influence of supervisor norm and perceived value on the intention to use was significant in the case of 0.01. In addition, the corresponding P values of attitude, subjective norms, perceptual behavior control, perceived risk and perceived value t test are 0.950 / 0.000 / 0.302 / 0.620 and 0.000 respectively. The results show that the attitude, perceptual behavior control and perceived risk have no significant influence on the intention to use the factual standards of automotive technicians. The subjective criterion and perceived value of the fact standard of automobile technicians have a significant influence on their intention to use.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F272.92

【参考文献】