动漫角色形象雷同对动漫产业的影响与对策

发布时间：2018-06-13 01:31

本文选题：动漫 + 动漫产业　；参考：《赣南师范大学》2016年硕士论文

【摘要】：动画和漫画的合称简称动漫,它们是创造和乐趣的代名词。特别对于青少年群体来说,更是有着强烈的影响力和号召力。作为一种新兴的文化艺术形式,他有着强大的生命力。动漫产业的发展是当今世界继IT产业之后又一个快速发展的新兴产业。动漫产业之所以能迅猛发展,是因为它满足了人们日益增长的精神文化需求。在物质生活逐渐富足的当下,人们开始追求精神上的满足感。动漫不只能带来视觉、听觉上的盛宴,它所描绘的或写实、或带有幻想色彩的有趣故事无疑能给观众带来无比的精神享受。其中一个个各具魅力的动漫角色形象更是深受人们喜爱,带有他们形象的商品备受追捧,更带动了现实的消费。面对巨大的市场需求和经济收益,各大制作方更是不遗余力,各色的动漫角色被设计出来,加入了这一激烈的市场竞争。而随着时间的推移,各种怪相不断发生。其中,就有动漫角色之间的雷同现象最为广泛和普遍。不只是不同作品之间的跟风和抄袭,同一作品内部的角色之间相似度也极高,角色辨识度普遍下降。长此以往,对于动漫产业的发展是极为不利的。为此,本文搜集文献和资料,对当下世界动漫产业发达发展历程和现状进行了分析研究,找出了动漫角色形象雷同产生的原因及形成过程。并初步研究了其解决、回避的手段。也为未来动漫角色形象设计指明了目标和提供了建设性的指导。
[Abstract]:Animation and comics are synonymous with creation and fun. Especially for young people, it has a strong influence and appeal. As a new form of culture and art, he has a strong vitality. The development of animation industry is a new industry after IT industry in the world. Animation industry can develop rapidly because it meets people's growing spiritual and cultural needs. In the material life gradually rich in the present, people began to pursue spiritual satisfaction. Animation can not only bring visual, auditory feast, it depicts or realistic, or with fantasy interesting stories can undoubtedly bring the audience an incomparable spiritual enjoyment. One by one charismatic animation characters are deeply loved by people, with their image of the commodities are sought after, but also led to real consumption. In the face of huge market demand and economic benefits, the major producers are sparing no effort, various animation characters are designed to join the fierce market competition. And as time goes by, all sorts of strange forms keep happening. Among them, there are animation characters among the most widespread and common phenomenon. It is not only the following and plagiarism among different works, but also the similarity between the characters in the same work. In the long run, the development of the animation industry is extremely unfavorable. For this reason, this article collects the literature and data, analyzes the development course and current situation of the animation industry in the world, and finds out the reasons and the forming process of the same image of the animation characters. And the preliminary study of its solution, avoidance means. Also for the future animation character image design indicates the goal and provides the constructive guidance.
【学位授予单位】：赣南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G114

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