社会网络视角下的产业集群演化路径研究——以中国动漫产业为例

发布时间：2018-08-21 12:20

【摘要】：产业集群是一个复杂的关系网,其演化过程又是一个复杂的过程。中国要实现从动漫大国向动漫强国的转变,应当转变动漫产业的发展方式,提高动漫产业集约化、规模化、网络化的水平,改变动漫市场空间狭小的状况,打破动漫产业发展的行业壁垒,以品牌建设为纽带,带动全产业链和全产业集群的发展;要逐步承接发达国家的外包业务,并从非核心业务外包入手,不断发展自己的核心业务。此外,政府需要帮助集群内企业形成相互之间的优势互补,扶持产业内的新兴企业,从而使集群内的可利用资源达到最大,保持产业集群的持续发展;在制定政策时,政府还需减少行政干预,以市场导向为主,重点扶持产业链中的龙头企业,引导动漫产业进行良性和产业化发展。
[Abstract]:Industrial cluster is a complex relationship network, its evolution process is a complex process. In order to realize the transformation from a big country of animation to a powerful country of animation, China should change the mode of development of the animation industry, improve the level of intensive, large-scale and networked animation industry, and change the situation of narrow space in the animation market. Break down the industry barrier of the development of animation industry, take brand building as the link, drive the development of the whole industry chain and the whole industry cluster; we should gradually undertake the outsourcing business of the developed countries, and start from the non-core business outsourcing, Continue to develop their core business. In addition, the government needs to help the enterprises in the cluster form mutually complementary advantages, support the emerging enterprises in the industry, so as to maximize the available resources within the cluster and maintain the sustainable development of the industrial cluster; in the formulation of policies, The government also needs to reduce administrative intervention, market oriented, focus on supporting the leading enterprises in the industrial chain, guide the animation industry for benign and industrial development.
【作者单位】：东北财经大学国际商学院;
【基金】：2010年辽宁省优秀人才支持计划(WR201002)
【分类号】：F719

【共引文献】