基于后现代文化视角的旅游产品开发研究

发布时间：2018-01-14 15:30

本文关键词：基于后现代文化视角的旅游产品开发研究　出处：《华中师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：进入新世纪,随着后工业化社会的到来,与之相对应的具有后现代特征的文化逐渐成为社会的主流文化,现代文化也逐渐向后现代文化转变,伴随着这种变化,消费者的消费观念也发生了改变,旅游者的旅游动机与行为都有了显著的变化。根据文化景观论的观点,文化是景观改变的驱动力,深受文化影响的景观必然会随着文化的改变而改变。旅游产品是文化景观的重要表现形式,一方面,文化是旅游产品的灵魂,是旅游产品的魅力所在,是旅游业保持可持续发展的最重要因素；另一方面,对文化的追寻,也是旅游主体的出发点和归宿点。随着现代文化向后现代文化的转变,旅游产品的景观必将发生改变。在此背景下,开发出什么样旅游产品才能满足旅游者的新需求成为当代旅游开发者必须面对的问题。基于这一背景下,本文试图在后现代文化视角下进行旅游产品开发的研究,用一种全新的方式诠释后现代文化内涵与特征、后现代文化对旅游产品开发的影响以及提出相应的开发策略,在理论上补充现有研究的不足,为后现代旅游产品的开发提供一定的理论依据。本文共分为六章。第一章导论部分,介绍选题背景、研究的目的和意义,说明研究内容和研究方法,界定相关概念,梳理相关理论,并综述和评价国内外有关的研究。第二章,分析后现代文化的源起与内涵。后现代文化源起于后工业社会,由于欧美发达国家率先进入后工业时代,具有后现代特征的文化现象逐渐孕育而出,它的实质是对现代理性价值的反思,对科技文明的批判,对多元价值的呼唤。第三章,通过分析后现代文化现象,提炼出后现代文化主要特征：经济(后现代)的文化性、社会结构的有机性、自我的实在论与价值的多元性。第四章,探析了后现代文化与旅游产品的关联,探讨了后现代文化特征对旅游产品开发的文化性、产品结构的关联性、产品的体验性以及产品的多元性开发的影响。第五章,根据后现代文化特征对旅游产品开发的影响,提出了旅游产品内涵的文化性设计、结构的有机性设计、体验性设计、多元性设计策略。第六章,以深圳东部华侨城作为案例分析,证实基于后现代文化视角下的旅游产品开发的实施和前景。
[Abstract]:In the new century, with the arrival of the post-industrialized society, the corresponding culture with post-modern characteristics has gradually become the mainstream culture of the society, modern culture is also gradually changing to the post-modern culture, accompanied by this change. Consumer consumption concept has also changed, tourists' tourism motivation and behavior have changed significantly. According to the view of cultural landscape theory, culture is the driving force of landscape change. The landscape deeply influenced by culture is bound to change with the change of culture. Tourism product is an important form of cultural landscape. On the one hand, culture is the soul of tourism products and the charm of tourism products. It is the most important factor to maintain the sustainable development of tourism; On the other hand, the pursuit of culture is also the starting point and destination of tourism subject. With the transformation of modern culture to post-modern culture, the landscape of tourism products will change. How to develop tourism products to meet the new needs of tourists has become a problem that modern tourism developers must face. Based on this background, this paper attempts to study the development of tourism products from the perspective of post-modern culture, and interprets the connotation and characteristics of post-modern culture in a new way. The influence of post-modern culture on the development of tourism products and the corresponding development strategies are put forward to supplement the deficiencies of the existing research theoretically and to provide a certain theoretical basis for the development of post-modern tourism products. This paper is divided into six chapters. The first chapter introduces the background of the topic, the purpose and significance of the study, explains the research content and research methods, defines the relevant concepts, and combs the relevant theories. The second chapter analyzes the origin and connotation of postmodern culture. The postmodern culture originated in the post-industrial society, and developed countries in Europe and the United States took the lead in the post-industrial era. The cultural phenomenon with postmodern characteristics is gradually gestated, its essence is the reflection of modern rational value, the criticism of science and technology civilization, the call of pluralistic value. Chapter three, through the analysis of post-modern cultural phenomenon. Abstract the main features of postmodern culture: the cultural nature of economy (post-modern), the organic nature of social structure, the pluralism of self-realism and value. Chapter 4th analyzes the relationship between post-modern culture and tourism products. This paper probes into the influence of postmodern cultural characteristics on the development of tourism products, the relevance of product structure, the experience of products and the diversified development of tourism products. Chapter 5th. According to the influence of postmodern cultural characteristics on tourism product development, this paper puts forward the cultural design of tourism product connotation, the organic design of structure, the experiential design and the pluralistic design strategy. Chapter 6th. Taking East China overseas Chinese Town in Shenzhen as a case study, this paper proves the implementation and prospect of tourism product development based on postmodern culture.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.3

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