怀化市旅游发展战略研究

发布时间：2018-01-15 12:04

本文关键词：怀化市旅游发展战略研究　出处：《湘潭大学》2015年硕士论文　论文类型：学位论文

【摘要】：旅游产业是朝阳产业,凭借其经济效益好、环境污染少、资源消耗低、带动力强、产业关联度强、就业容量大等特点,成为了全球经济发展中势头最强和规模最大的产业之一。经济后发展地区旅游业发展战略问题是近年来旅游研究的重要议题之一。作为后发展山区的怀化来说,加快旅游产业发展有利于提升怀化形象,优化产业结构,促进地方经济社会的可持续发展。怀化市旅游资源丰富,但发展相对滞后,属于后发型旅游目的地城市。在周边已经形成多个知名旅游目的地的情况下,怀化市旅游业要实现超常规跨越式发展,就必须找准自己的独特定位,而文化旅游融合发展是打造怀化旅游独特文化品牌、彰显后发优势的有效途径。文章从怀化旅游资源状况、旅游发展实际情况出发,以经济和旅游后发理论、旅游价值论为指导,对怀化旅游产业相关因素进行了识别,剖析怀化旅游产业的优势、发展条件、存在的问题、当前面临的机遇;在此基础上,围绕旅游系统,兼顾旅游的宏观发展环境和微观行业环境,进行旅游发展的战略布局,构建怀化旅游产业的整体框架,确定怀化旅游的战略目标、战略空间布局,提出政府主导、优先发展、精品带动、宣传先行、旅游开发与城市建设一体化、交通先行、协调发展等战略对策。本研究以经济后发展理论、旅游系统论来指导实践,是对旅游后发展地区理论研究的深化和实践,丰富了研究内容,具有一定的理论价值。同时立足怀化旅游经济发展的实际情况,遵循发现问题、提出问题、分析问题、解决问题思路,提出怀化旅游发展的战略和发展思路,一方面,有利于政府改善和调整旅游产业政策,通过旅游产业优势,来带动怀化这个后发展地区的经济增长,促进经济可持续发展;另一方面,以经济后发展地区的怀化为典型,进行实证研究,对其他经济后发地区具有实际借鉴意义。
[Abstract]:The tourism industry is a sunrise industry, with its good economic benefit, less environmental pollution, low resource consumption, strong driving force, strong industry relationship and the characteristics of large capacity of employment, has become one of the strongest and largest scale in the global economic development. Economic development in tourism industry after the development strategy of Tourism industry is one of the important issues tourism research in recent years. As the development of mountainous areas of Huaihua, accelerate the development of the tourism industry is conducive to enhance the image of Huaihua, optimize the industrial structure, promote the sustainable development of local economy and society. Huaihua is rich in tourism resources, but the development is lagging behind, after the hair belongs to the tourism destination. In the city has been formed around a number of well-known tourist destination under the condition of the tourism industry of Huaihua city to achieve extraordinary development, we must find their own unique positioning, and the development of tourism and cultural integration is to build Huaihua tourism alone The special culture brand, effective way to highlight the advantage. From the status of Huaihua tourism resources, tourism development of the actual situation, the economic and the tourism theory, tourism value theory and related factors of the tourism industry in Huaihua in the identification, analysis of the Huaihua tourism industry advantage, development conditions, problems. Current opportunities; on this basis, around the tourism system, both macro and micro environment for the development of the tourism industry environment, the strategic layout of tourism development, to build the overall framework of the tourism industry in Huaihua, determine the strategic objectives of Huaihua's tourism, strategic layout, the government leading, excellent products, preferential development, advance publicity, integration tourism development and construction, city traffic, coordinated development strategy. The research and development in economic theory, tourism system theory to guide the practice of tourism development. Deepening the theoretical and practical study area, enrich the research content, has a certain theoretical value. At the same time based on the actual situation of Huaihua tourism economic development, follow problems, ask questions, analyze problems, problem-solving ideas, put forward Huaihua tourism development strategy and the development of ideas, on the one hand, the government is conducive to the improvement and adjustment of tourism industrial policy, through the tourism industry advantage, to promote Huaihua the development of regional economic growth, promote sustainable economic development; on the other hand, with the economic development after the region of Huaihua as an example, empirical studies, has practical significance for other economic development area.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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