森林公园游客特征差异分析

发布时间：2018-01-21 19:21

本文关键词： 森林公园森林旅游游客特征比较　出处：《中南林业科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着世界旅游业和我国社会经济的发展,人们生活水平的提高和城市环境的破坏,更多的人追求与向往更好的生活环境,把养生、保健作为外出旅游的主要动机之一。森林对人体具有良好的康体保健效果,森林旅游已得到越来越多游客的青睐。20世纪80年代以来,我国森林公园建设进展巨大,森林公园成为游客从事森林旅游的主要目的地。因此,对森林公园游客特征进行研究对我国森林旅游的发展以及森林公园市场的确立具有十分重要的意义。本论文通过设计问卷对我国4个省份6个国家森林公园的游客进行游客特征调查,总结了现阶段我国森林公园旅游游客特征,并分析了其人口学特征、行为学特征、森林保健意识及其之间的关系；对福建、浙江、湖南、四川四省份的森林公园游客特征进行比较研究,得出四个省份其森林公园游客各自特征；对福建、湖南两省的四个森林公园进行游客特征比较研究,得出不同类型森林公园各自的游客特征,以期得出各省市不同森林公园的市场发展方向,为其开发建设提供建议与意见。研究表明我国森林公园游客中的企业管理人员和员工以及学生多采用和朋友家人一起的旅游方式；月收入在2000到3000元的游客多选择参加旅行团或由单位组织进行旅游活动；旅游花费在1000元以下比例最高的游客年龄集中在18到25岁,其中大部分是学生；随着年龄和月收入的逐渐增长,游客的旅游花费逐渐增长；游客的森林保健意识直接决定了其从事森林旅游的次数、质量和下次旅游的意愿,受到游客文化程度的影响,并在一定程度上影响游客在森林旅游活动中的花费。
[Abstract]:With the development of world tourism and China's social economy, the improvement of people's living standard and the destruction of urban environment, more people pursue and yearn for a better living environment. Health care is one of the main motivations for traveling. Forest has a good health care effect on human body. Forest tourism has been favored by more and more tourists since 80s. Great progress has been made in the construction of forest parks in China, and forest parks have become the main destinations for tourists to engage in forest tourism. It is of great significance for the development of forest tourism and the establishment of forest park market to study the tourist characteristics of forest park. In this paper, the tourist characteristics of 6 national forest parks in 4 provinces of China are investigated by designing a questionnaire, and the characteristics of tourists in forest parks are summarized, and their demographic characteristics are analyzed. Behavioral characteristics, forest health awareness and its relationship; The tourist characteristics of forest parks in four provinces of Fujian, Zhejiang, Hunan and Sichuan are compared, and the characteristics of forest park tourists in four provinces are obtained. The tourist characteristics of four forest parks in Fujian and Hunan provinces are compared and the tourist characteristics of different types of forest parks are obtained in order to obtain the market development direction of different forest parks in different provinces and cities. To provide suggestions and suggestions for its development and construction. The research shows that the enterprise managers, employees and students of forest park tourists in our country mostly adopt the way of traveling with friends and family. Tourists with monthly income of 2000 to 3000 yuan choose to join tour groups or organize tourism activities by the units; The highest proportion of tourists who spend less than 1,000 yuan are between 18 and 25 years of age, most of whom are students; With the gradual increase of age and monthly income, the tourists' travel expenses gradually increase; The tourists' awareness of forest health care directly determines the number, quality and willingness of the next trip, which is influenced by the cultural level of the tourists. And to some extent affect the cost of tourists in forest tourism activities.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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