区域旅游企业集团组织结构变革研究

发布时间：2018-01-21 21:46

本文关键词： 区域旅游企业集团组织结构变革　出处：《山东大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着加入WTO以后旅游一市场开放度的提高，我国旅游企业也不断汲取国外先进的管理理念，探索增强竞争力的道路。为应对激烈的市场竞争，实现规模化效益2000年左右，国内一些省市组建了一批区域性的旅游企业集团。例如首都旅游集团、浙江旅游集团、陕西旅游集团、厦门旅游集团、黄山旅游集团等等。区域旅游企业集团的形成，在定程度上促进了资源的整合和区域旅游企业竞争能力提升。由于，些区域旅游企业集团的组建不是靠市场力量，而是依赖行政手段整合而成，导致虽有集团之名，却无集团之实，广泛存在着产权不清、政企不分、组织混乱和效率低下等问题。究其原因多样，但本人认为组织结构的混乱是重要原因之一。区域旅游企业集团的长远发展需要明确战略定位，而战略的实施是需要相应的组织结构来支撑的。因此，进行区域旅游企业集团组织结构的变革尤为重要。通过文献检索发现，学界对一般企业集团组织结构及其变革研究较多，针对旅游企业集团化中产生的问题及解决策略进行研究的文献也不少，但对区域旅游企业集团组织结构及其变革问题的研究屈指可数。旅游企业集团与一般企业集团有别，区域旅游企业集团的组织结构是集团内部达到战略协同，提高旅游集团整体竞争力的基础。因此，加强对区域旅游企业集团的组织结构及其变革问题的研究尤为必要。木文一泞先基一于现有相关学术研究成果，明确界定了企业集团、区域旅游企业集团、组织结构及其变革等关键词，阐述了理论墓础。其次，对我l一团现阶段区域旅游企业集团组织结构现状进行了研究，摸清了存在的般要问题：战略定位不清、地域分布集中、结构棍乱、总部职能机构设计不合理等。要扭转局而非进行组织结构调整和改革不一可。再次，，分别从外部和内部分析了区域旅游企业集团组织结构变革的推力与阻力。因为内外部环境对区域旅游企业集团组织结构调整和变革有着极大影响。最后，确定区域旅游企业集团组织结构调整和变革思路、模式及所需相关配套机制等。本文认为，适合旅游产业经营特征的区域旅游企业集团组织结构的理想模式是网络型组织结构。现有组织结构的变革应循序渐进，可先构建改进的M型组织结构。改进的M型组织结构的构建步骤依次为：M型组织结构→地理网络型组织结构的→基层企业率先试行组织结构的网络化。最终变革为整个集团的网络型组织结构。为提高研究的适用性，本文选取了山东省银座旅游集团作为研究对象进行了案例研究。通过调研，了解了银座旅游集团组织结构发展状况，分析了集团组织结构调整和变革的推力和阻力,指出了目前其组织结构的不足，提出了调整和变革的建议。
[Abstract]:With the increase of the open degree of the tourism-market after China's entry into WTO, the tourism enterprises of our country have been absorbing the advanced management ideas from abroad and exploring the way to enhance their competitiveness in order to cope with the fierce market competition. In 2000, some provinces and cities set up a number of regional tourism enterprise groups, such as Capital Tourism Group, Zhejiang Tourism Group, Shaanxi Tourism Group, Xiamen Tourism Group. Huangshan tourism group and so on. The formation of regional tourism enterprise group has promoted the integration of resources and the competitiveness of regional tourism enterprises to a certain extent. As a result, the formation of some regional tourism enterprise groups is not based on market forces, but on the integration of administrative means, leading to the name of the group, but no real group, widespread property rights are unclear, government and enterprises are not divided. Organizational chaos and inefficiency are various reasons, but I think the confusion of organizational structure is one of the important reasons. The long-term development of regional tourism enterprise groups needs to make clear strategic positioning. Therefore, it is very important to reform the organizational structure of regional tourism enterprise groups. Through literature retrieval, it is found that there are many researches on the organizational structure and its transformation of general enterprise groups, as well as a lot of literature on the problems and solving strategies of tourism enterprises' collectivization. However, there are few studies on the organizational structure of regional tourism enterprise group and its transformation. Tourism enterprise group is different from general enterprise group. The organizational structure of regional tourism enterprise group is to achieve strategic synergy within the group. Therefore, it is necessary to strengthen the research on the organizational structure of regional tourism enterprise group and its reform. Muwen-muddy first based on the existing relevant academic research results, clearly defined enterprise groups, regional tourism enterprise groups, organizational structure and its changes, and other keywords, elaborated the theoretical foundation. Secondly. This paper studies the present situation of the organization structure of the regional tourism enterprise group, and finds out the existing problems: the strategic orientation is not clear, the regional distribution is concentrated, and the structure is chaotic. The design of the functional structure of headquarters is unreasonable. It is necessary to reverse the organizational restructuring and reform of the Bureau. From the external and internal analysis of the regional tourism enterprise group organizational structure reform thrust and resistance, because the internal and external environment has a great impact on the regional tourism enterprise group organizational structure adjustment and change. Finally. To determine the organizational structure adjustment and reform of regional tourism enterprise groups, the model and the necessary supporting mechanisms and so on. This paper holds that the ideal model of the organizational structure of the regional tourism enterprise group suitable for the characteristics of the tourism industry management is the network-type organizational structure, and the reform of the existing organizational structure should be gradual and orderly. An improved M-type organizational structure can be constructed first, and the steps of constructing the modified M-type organizational structure in turn are as follows: M type organizational structure. 鈫扜eographical network organizational structure. 鈫扜rass-roots enterprises take the lead in trying out the networking of organizational structure, and finally change into the network organization structure of the whole group. In order to improve the applicability of the study, this paper selected Shandong Ginza Tourism Group as a case study. Through research, we understand the development of Ginza Tourism Group organizational structure. This paper analyzes the thrust and resistance of the adjustment and transformation of the organizational structure of the group, points out the shortcomings of its organizational structure at present, and puts forward some suggestions for the adjustment and transformation.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

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