基于亲景度和吸引力的重庆市入境旅游市场分析

发布时间：2018-01-23 02:19

本文关键词： 入境旅游市场亲景度吸引力模型重庆市　出处：《西南大学》2013年硕士论文　论文类型：学位论文

【摘要】：入境旅游已经成为国家和地区旅游业的重要组成部分,对国家和地区经济的发展起着巨大的推动作用。对于旅游目的地来说,入境旅游市场是旅游企业和旅游目的地发展的命脉,及时而准确地把握入境旅游市场的走向,对促进旅游目的地健康、稳定发展意义重大。亲景度和吸引力可以较好地揭示某一区域入境旅游的动态变化趋势,为入境旅游政策的制定和调整,开拓入境旅游市场提供有益的参考。文章搜集了2000～2010年间重庆市主要入境客源国(地区)的入渝旅游人次、重庆市旅游外汇收入、主要客源国(地区)人口、人均GDP及重庆市与主要入境客源国(地区)的空间距离等数据,计算出2000～2010年间重庆市主要入境旅游市场的亲景度(亲渝度)和重庆市对入境旅游者的吸引力。结果表明：重庆市入境亲景客源市场主要分布于欧美地区,疏景客源市场则主要分布于亚洲等周边邻国和地区；重庆市对其主要入境旅游市场的吸引力呈不断波动上升趋势；游客的接待量是亲渝度和重庆市对主要客源国的吸引力共同作用的结果。针对分析结论,文章提出了积极开展境外旅游宣传和营销、细分客源市场、完善旅游旅游配套设施等措施,以期为重庆市入境旅游政策的制定和调整,促进入境旅游的健康发展提供积极的参考。
[Abstract]:Inbound tourism has become an important part of national and regional tourism, which plays a huge role in promoting the development of national and regional economy. The inbound tourism market is the lifeblood of the development of tourism enterprises and tourist destinations. It is of great significance to grasp the direction of inbound tourism market in time and accurately to promote the healthy and stable development of tourist destinations. The degree of affinity and attractiveness can better reveal the dynamic trend of inbound tourism in a certain region, and make and adjust the policy of inbound tourism. The article collects the foreign exchange income of Chongqing from 2000 to 2010. Data such as population per capita GDP per capita and spatial distance between Chongqing and major inbound countries (regions). From 2000 to 2010, the relative degree (pro-Chongqing degree) of Chongqing's main inbound tourism market was calculated. The results show that the inbound tourist market of Chongqing is mainly located in Europe and America. The sparkling tourist market is mainly distributed in neighboring countries and regions such as Asia. The attraction of Chongqing to its main inbound tourism market is fluctuating and rising; The amount of tourists received is the result of both the degree of pro-Chongqing and the attraction of Chongqing to the main source countries. In view of the conclusion of the analysis, the article puts forward the positive development of overseas tourism publicity and marketing, and the segmentation of the tourist market. In order to provide a positive reference for the formulation and adjustment of the inbound tourism policy in Chongqing and to promote the healthy development of inbound tourism, we should improve the supporting facilities of tourism.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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