黑龙江广播电视塔景区经营模式研究

发布时间：2018-01-23 02:31

本文关键词： 广播电视塔景区经营模式　出处：《哈尔滨工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：以1889年建成的法国埃菲尔铁塔为标志，广播电视塔的建设历史可谓悠久，在广播电视的节目传输中是非常重要的一环。改革开放以来，，中国经济飞速发展，现代广播电视技术日新月异，广播电视塔的经营实现了从无到有、从小到大、从单一到综合的跨越式发展。广播电视塔经营的生存环境与发展形势也发生了巨大的变化。作为中国乃至世界上的著名高塔，黑龙江广播电视塔以旅游为主的产业经营近些年取得了稳步发展。面对复杂多变的市场经营的内外部环境，如何能够在激烈的市场竞争中，实现广播电视塔景区经营的可持续增长，是黑龙江广播电视塔的经营公司必须回答的战略抉择。本研究以广播电视塔的景区经营作为贯穿全文的研究对象，主要框架为：首先在绪论部分对本研究的背景、目的、意义、相关理论及研究方法和思路进行了综述和说明，然后从宏观环境和行业环境两个方面对黑龙江广播电视塔的景区经营的外部环境进行了全面分析，接下来对黑龙江广播电视塔的景区经营的内部环境进行了系统分析，并结合SWOT分析的结论提出了黑龙江广播电视塔景区经营的新模式及具体实施措施。
[Abstract]:Since the reform and opening - up , China ' s economy has been developing rapidly , the technology of modern broadcasting and television has been developing rapidly , the operation of broadcasting TV tower has realized the leap from single to comprehensive , and the living environment and development situation of broadcasting TV tower has changed greatly . As a famous tower in China and even the world , Heilongjiang Broadcasting and Television Tower has made steady progress in recent years . In the face of complex and changeable market management , how to realize the sustainable growth of broadcasting TV tower in the fierce market competition is the strategic choice that the operation company of Heilongjiang Broadcast TV Tower must answer . This paper summarizes and explains the background , purpose , significance , relevant theories and research methods and thoughts of broadcasting TV tower , then analyzes the external environment of the operation of the scenic spot of Heilongjiang Broadcast Television Tower from the aspects of macro environment and industry environment , analyzes the internal environment of the operation of the scenic spot of Heilongjiang Broadcast Television Tower , and puts forward the new mode and implementation measures for the operation of Heilongjiang Broadcast Television Tower in combination with SWOT analysis .

【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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