呼和浩特市玉泉区旅游营销研究

发布时间：2018-03-06 02:23

本文选题：呼和浩特　切入点：玉泉区　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国经济的迅猛发展,人民的生活水平逐步提高,旅游越来越成为人们生活的一项基本需求。如何满足人们日益增长和多样化的旅游需求,成为众多旅游目的地和旅游企业亟待解决的问题。在激烈的旅游市场竞争中,旅游营销作为一种策略和手段,发挥着越来越重要的作用。近几年,呼和浩特市的旅游业也取得了长足发展,游客人数和旅游收入明显增加,但相较其他旅游业发达地区仍存在很大差距。尤其是作为呼和浩特市发祥地和旅游资源相对集中的玉泉区,长期以来,旅游营销中存在着市场定位模糊、产品单一、市场不规范、投入不足、促销力度不大等问题,制约着旅游业的快速发展。为此,本文从市场营销的角度研究呼和浩特市玉泉区的旅游营销问题,较完整地提出了玉泉区旅游营销对策,力求能对玉泉区旅游业的发展提供参考。
[Abstract]:With the rapid development of China's economy and the gradual improvement of people's living standard, tourism has become a basic demand of people's life. Tourism marketing, as a strategy and means, plays a more and more important role in the fierce market competition. In recent years, the tourism industry in Hohhot has also made considerable progress, with the number of tourists and tourism income increasing significantly. However, compared with other developed tourism regions, there is still a big gap, especially as the birthplace of Hohhot City and the Yuquan area, where tourism resources are relatively concentrated, for a long time, there has been a vague market position and a single product in tourism marketing. The market is not standardized, the investment is insufficient, the promotion strength is not big, restricts the fast development of the tourism industry. Therefore, this paper studies the tourism marketing problems in Yuquan District of Hohhot City from the perspective of marketing, and puts forward the countermeasures of tourism marketing in Yuquan District, aiming at providing a reference for the development of tourism industry in Yuquan District.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F274

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