浙江南浔古镇茶文化旅游开发研究

发布时间：2018-03-20 14:26

本文选题：茶文化旅游　切入点：资源　出处：《浙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：当前,茶文化旅游方兴未艾,浙江乌镇、江苏周庄等知名古镇已经具备茶文化旅游的形态。然而,对照西塘、乌镇等为代表的其他同类型的江南古镇,南浔古镇的旅游发展形态仍是以“古迹文化游”、“宗教文化游”为主,主要依赖历史文化古迹、古建筑等人文景观的开发,而缺少对“茶文化”等民情风俗资源的深度挖掘包装。面对江南古镇旅游形态的新变化,本文将对南浔当地的茶文化进行挖掘,分析将茶文化旅游纳入当地旅游开发的优势与制约因素,研究南浔茶文化旅游的发展前景与发展对策,借鉴其它地区的茶文化旅游开发模式,对古镇茶文化旅游资源的特色与开发现状进行了分析,并运用SWOT法,对南浔古镇开展茶文化旅游的优势、劣势、机会、威胁等现实基础进行了分析。最后,针对未来茶文化旅游开发,提出了前瞻性的构想。论文通过对南浔茶文化的挖掘、开发思考,考察将茶文化旅游纳入南浔古镇旅游经济的可行性,探讨和学习其他地区的先进经验,打造“南浔茶文化旅游”这一旅游品牌,既拓展民俗旅游资源,对南浔古镇的旅游资源进行有益的补充,又丰富南浔古镇旅游资源的多样性,推动南浔古镇旅游开发走向“多元、多品牌”发展之路。
[Abstract]:At present, tea culture tourism is in the ascendant, Zhejiang Wuzhen, Jiangsu Zhouzhuang and other well-known ancient towns already have the form of tea cultural tourism. However, compared with Xitang, Wuzhen and other similar types of Jiangnan ancient towns, The tourism development pattern of Nanxun ancient town is still "historic and cultural tour" and "religious cultural tour", mainly relying on the development of historical and cultural monuments, ancient buildings and other cultural landscapes. In the face of the new changes in tourism form in the ancient town of Jiangnan, this paper will dig into the local tea culture in Nanxun. This paper analyzes the advantages and constraints of bringing tea culture tourism into local tourism development, studies the development prospects and countermeasures of Nanxun tea culture tourism, and draws lessons from other tea culture tourism development models in other regions. This paper analyzes the characteristics and development status of tea cultural tourism resources in ancient towns, and analyzes the practical basis of developing tea cultural tourism in Nanxun ancient town by using SWOT method, such as advantages, disadvantages, opportunities, threats, and so on. Aiming at the development of tea culture tourism in the future, this paper puts forward a forward-looking conception. Through the excavation and development of Nanxun tea culture, the paper investigates the feasibility of bringing tea culture tourism into the tourism economy of Nanxun ancient town. To explore and learn from the advanced experiences of other regions and to build up the tourism brand of "Nanxun Tea Culture Tourism" not only expand the folklore tourism resources, but also enrich the diversity of the tourism resources of Nanxun Ancient Town. Nanxun ancient town to promote tourism development towards the "multi-brand" development road.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7;TS971

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