北京市通州区旅游产业定位论析

发布时间：2018-04-01 19:08

本文选题：通州新城　切入点：旅游产业定位　出处：《北京林业大学》2012年硕士论文

【摘要】：近几年来,旅游业已经成为当今世界上的重要产业,我国的旅游产业也得到了快速的发展,成为世界上旅游业发展速度最快的国家之一。在全国旅游业蓬勃发展的今天,作为首都,全国政治、经济、文化中心的北京来说,同样面临着巨大的挑战。北京城中心及近郊区在前几年一直是政府开发的重点,目前人口已接近饱和,旅游产业已拥有相当成熟的定位和较为规范的制度,加之文化因素和政治因素的制约,在这些城区再大力发展旅游产业,前景并不乐观。所以,正当北京提出建设世界城市的战略目标之际,通州作为北京的重要组成部分,也站在了新的历史起点上,集中力量将通州打造成与首都发展需求相适应的现代化新城。这也就意味着北京的旅游开发建设也将要站在新的制高点上,将以全新的思路和眼光打造出与新城定位相吻合的旅游产业——现代休闲旅游。本文从国内外旅游业快速发展的大背景出发,结合通州新城旅游发展的实际,运用公共关系学等学科的基本知识和方法,多方面、全方位的对通州现状做了深入的分析。本文共分为4章,论述了如下几个方面的内容：对旅游、旅游产业、传统旅游资源和非传统旅游资源的概念做了详细的梳理,作为后续论证的理论基础。对北京市主要区县旅游产业的发展现状做了具体分析,并将目前北京市旅游产业发展过程中出现的问题进行归纳,再结合通州的现状分析,将通州的旅游产业定位为现代休闲旅游。通过介绍现代休闲旅游城市的特点,并针对通州现有的情况进行SWOT分析法,全面的阐述了通州的优势、劣势及所要面临的机遇和挑战,确定通州发展现代休闲旅游的可行性。结合国内外典型休闲旅游城市发展的经验,为通州旅游产业的开发起到一定的借鉴和启示作用。最后,在前文论述的基础上提出通州新城发展现代休闲旅游应遵循的原则,并根据通州新城的建设规划提出更有针对性和可行性的开发策略以供决策者参考。
[Abstract]:In recent years, tourism has become an important industry in the world. The tourism industry of our country has also been developed rapidly, and has become one of the fastest developing countries in the world.With the booming tourism industry, Beijing, as the capital, political, economic and cultural center of the country, also faces great challenges.The center and suburbs of Beijing have been the focus of government development in the past few years. At present, the population is nearly saturated, the tourism industry has a fairly mature orientation and a more standardized system, coupled with the constraints of cultural and political factors.In these urban areas to vigorously develop the tourism industry, the prospects are not optimistic.Therefore, as an important part of Beijing, Tongzhou, as an important part of Beijing, also stands on the new historical starting point, concentrating its efforts to build Tongzhou into a modern new city in accordance with the development needs of the capital.This means that Beijing's tourism development and construction will also stand on a new commanding height, and will create a tourism industry in line with the positioning of the new city-modern leisure tourism.Based on the background of the rapid development of tourism at home and abroad, combined with the reality of tourism development in Tongzhou New Town, this paper makes a thorough analysis of the present situation of Tongzhou in all aspects by using the basic knowledge and methods of public relations and other disciplines.This paper is divided into four chapters, and discusses the following aspects:The concepts of tourism, tourism industry, traditional tourism resources and non-traditional tourism resources are combed in detail as the theoretical basis of subsequent argumentation.This paper makes a concrete analysis of the present situation of tourism industry in major districts and counties of Beijing, and sums up the problems in the process of development of tourism industry in Beijing at present, and then analyzes the present situation of Tongzhou.The tourism industry of Tongzhou is positioned as modern leisure tourism.By introducing the characteristics of modern leisure tourism city and applying SWOT analysis to the existing situation of Tongzhou, this paper comprehensively expounds the strengths, weaknesses, opportunities and challenges of Tongzhou, and determines the feasibility of developing modern leisure tourism in Tongzhou.Combined with the experience of the development of typical leisure tourism cities at home and abroad, it can be used for reference and enlightenment for the development of tourism industry in Tongzhou.Finally, on the basis of the previous discussion, this paper puts forward the principles to be followed in the development of modern leisure tourism in Tongzhou New Town, and puts forward more targeted and feasible development strategies for decision makers according to the construction plan of Tongzhou New Town.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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