南宋末帝逃亡之路广东段沿线旅游资源开发研究

发布时间：2018-04-22 11:46

本文选题：南宋末帝逃亡之路 + 广东段　；参考：《广州大学》2012年硕士论文

【摘要】：悠久深邃的文明历史和博大精深的传统文化一直是我国旅游业发展过程中所依托的重要资源，同时旅游业的发展又促进了中华传统文化的保护和传承。文化旅游是永不过时的话题。而今的广东，旅游资源丰富，旅游经济发达，是我国旅游活力和吸引力最强的地区之一，曾开创了全国的许多先河，但充其量仍不过是个旅游大省，离旅游强省还有较大距离。尤其是旅游业发展到今天，走马观花的大众观光游正在向文化休闲游过渡，加上香港、澳门回归后，原来特区游曾经的魅力不再，甚至广东地接旅游市场有沦为港澳出境游的中转市场的危险。如何利用旅游产业转型升级的契机开发特色文化旅游资源，打造“文化之旅，品位之旅”的品牌和独树一帜、具备行业标杆效应的文化旅游线路，提升旅游竞争力，刻不容缓。本文所研究的南宋末帝逃亡之路广东段沿线的旅游资源分布面广，流传时间久，时空跨度大，特色鲜明。然而其价值和开发长期以来却未受到相应的重视，尤其没有引起官方和旅游企业的关注，存在着资源小而散、知名度不高，整合开发不力、尚未形成有吸引力的特色旅游精品，景区建设滞后、营销方法单一等三大问题。科学规划开发这一特色文化旅游资源，打造具有一定品牌效应和感召力的广东特色文化旅游产品—文化旅游线路，不仅能有效增强广东的旅游业竞争力，有力支撑广东的旅游强省建设，还可丰富我国的旅游产品结构，并为未来广东、浙江、福建、香港等四地联合申报世界文化遗产储备项目创造条件。今后南宋末帝逃亡之路广东段沿线旅游资源开发的主要对策与路径是：系统整合资源，打造特色品牌，提升认可度与吸引力；依托成熟景区，深化空间合作，彰显集聚效果；强化营销推广，全力开拓客源，，抢占市场份额；加强人才培养，提高服务质量，营造一流旅游软环境。
[Abstract]:The long and profound civilization history and extensive and profound traditional culture have been the important resources in the process of tourism development of our country. Meanwhile, the development of tourism has promoted the protection and inheritance of Chinese traditional culture. Cultural tourism is an everlasting topic. Nowadays, Guangdong is rich in tourism resources and developed in tourism economy. It is one of the most active and attractive areas of tourism in China. It has created many pioneers in the whole country, but at best it is still a big province of tourism and still has a long way to go from a strong province of tourism to a strong province of tourism. In particular, with the development of the tourism industry today, the popular sightseeing tour, which is taking a blind look, is transitioning to a cultural and leisure tour. In addition, after the reunification of Hong Kong and Macao, the former charisma of the SAR tour has ceased. Even Guangdong tourism market has become Hong Kong and Macao outbound travel transit market risk. How to make use of the opportunity of transforming and upgrading tourism industry to develop characteristic cultural tourism resources, to create the brand and unique brand of "cultural tour, taste tour", and to promote the tourism competitiveness with the benchmark effect of the industry, and to promote the tourism competitiveness, it is urgent for us to make use of the opportunity of the transformation and upgrading of the tourism industry. The tourist resources along the Guangdong section of the Southern Song Dynasty's escape road are widely distributed, spread for a long time, have a long span of time and space, and have distinctive characteristics. However, its value and development have not received the corresponding attention for a long time, especially did not arouse the attention of the government and tourism enterprises, there are small and scattered resources, not high visibility, weak integration and development, has not yet formed attractive characteristic tourism boutique. Scenic spot construction lags behind, marketing method is single and so on three big problems. The scientific planning and development of this characteristic cultural tourism resource and the creation of Guangdong's characteristic cultural tourism product-cultural tourism route with certain brand effect and inspirational power can not only effectively enhance the competitiveness of Guangdong's tourism industry, but also enhance the competitiveness of Guangdong's tourism industry. It can support the construction of a strong tourism province in Guangdong, enrich the tourism product structure of our country, and create conditions for the future joint application of the world cultural heritage reserve project by four places, such as Guangdong, Zhejiang, Fujian and Hong Kong. In the future, the main countermeasures and paths of tourism resources development along the Guangdong section of the Emperor's escape road in the late Southern Song Dynasty are as follows: integrating resources systematically, creating characteristic brands, promoting recognition and attractiveness, deepening spatial cooperation and demonstrating the effect of agglomeration by relying on mature scenic spots; Strengthen marketing promotion, open up the source of tourists, seize the market share, strengthen the cultivation of talents, improve service quality, and create a first-class soft environment for tourism.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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