泰国佛教旅游发展研究

发布时间：2018-04-22 15:50

本文选题：宗教旅游 + 佛教　；参考：《黑龙江大学》2013年硕士论文

【摘要】：本文首先探讨宗教旅游的概念及其发展现状，基于此阐述了佛教旅游的概念，包括定义、类型、特点和效应，分析了佛教旅游产生的因素，并且，概述世界范围佛教旅游发展的现状，以作为泰国佛教旅游分析研究的一个基础。其次，深入研究泰国佛教概述包括：佛教传入泰国与发展、泰国佛教特征、佛教对泰国社会文化的影响，，于是系统地描述了泰国佛教旅游的产生与发展，通过收藏相关资料和市场调研结果而阐述了泰国佛教旅游的发展现状，其内容包括泰国佛教旅游的形式、泰国佛教旅游资源分析、泰国佛教旅游市场现状（游客统计、市场调查），在此的基础上描述了泰国佛教旅游发展存在问题及原因分析，发现了在国家层面管理部门、研究工作、资源利用、商业化等方面存在不足之处，并提出了泰国佛教旅游整体开发构想及策略。同时基于市场调研结果对泰国佛教旅游市场进行了市场细分和市场定位，提出了泰国佛教旅游应结合当地文化资源创造出有效的产品开发策略，以提高佛教旅游的知名度和吸引力。
[Abstract]:This paper first discusses the concept of religious tourism and its development status, based on which the concept of Buddhist tourism, including the definition, types, characteristics and effects of Buddhist tourism is expounded, and the factors of Buddhist tourism are analyzed. This paper summarizes the present situation of Buddhist tourism development in the world as a basis for the analysis and study of Buddhist tourism in Thailand. Secondly, the introduction and development of Thai Buddhism, the characteristics of Thai Buddhism, the influence of Buddhism on Thai society and culture, and the emergence and development of Thai Buddhist tourism are systematically described. Through collecting relevant materials and market research results, this paper expounds the development status of Thai Buddhist tourism, including the form of Thai Buddhist tourism, the analysis of Thai Buddhist tourism resources, and the present situation of Thai Buddhist tourism market (tourist statistics). On the basis of market research, this paper describes the problems and causes of the development of Buddhist tourism in Thailand, and finds that there are deficiencies in the management departments, research work, resource utilization, commercialization and so on at the national level. And put forward the Thai Buddhist tourism overall development concept and strategy. At the same time, based on the results of market research, the market segmentation and market positioning of Thai Buddhist tourism market are carried out, and the effective product development strategy of Thai Buddhist tourism is put forward, which should be combined with local cultural resources. In order to enhance the popularity and attraction of Buddhist tourism.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F593.36

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