我国旅游营销专业人才培养模式的构建研究

发布时间：2018-04-23 01:34

本文选题：旅游市场营销 + 应用型人才　；参考：《四川师范大学》2012年硕士论文

【摘要】：改革开放以来,随着国际经济的发展、政治的稳定、信息技术的广泛普及以及人们休闲意识的高度觉醒,旅游业在我国取得了高速发展,旅游业已经成为了我国的支柱产业之一。旅游市场营销专业人员是沟通旅游企业和旅游者之间的桥梁,是否拥有一支专业的营销团队对旅游企业的生存发展起着重要的作用,但当前中国学术界对旅游市场营销专业人才培养的研究在深度和广度上都还是远远不够的,因此,本文以旅游市场营销人才培养作为研究对象,尝试对旅游市场营销的人才培养作深度的剖析和探索,以期对旅游市场营销人才培养体系的构建和优化提出自己的见解。本文主要采用文献研究法、比较研究法、实地调查法等方法,对旅游市场营销专业本科应用型人才培养模式进行研究。在对当前旅游市场营销人才培养现状及问题调查及分析的基础上,构建以能力为本位,就业为导向的应用型人才培养模式。本文共分为五部分。第一部分是绪言,主要介绍了本次研究的研究背景和选题依据、研究意义、研究内容和研究方法；回顾了国内外相关的研究成果；第二部分,阐述了旅游市场营销观念的历史发展并对旅游市场营销的行业特点和对人才的需求特征作了分析；第三部分,陈述了构建旅游市场营销专业人才培养模式的基础,从我国目前旅游市场营销专业人才培养的现状和存在的主要问题、旅游管理专业所设旅游市场营销课程的教学现状和问题以及国外著名旅游类院校应用型人才培养模式的经验三方面分析,得出结论作为构建旅游营销专业人才培养模式的基础；第四部分,构建旅游营销专业本科应用型人才培养模式,并提出实施该模式的具体措施,这是本文研究的核心内容。最后是结论部份,对本次研究的结论与不足之处作了阐述,并对今后的研究提出了展望。
[Abstract]:Since the reform and opening up, with the development of the international economy, the stability of politics, the widespread popularization of information technology and the high awakening of people's leisure consciousness, tourism has achieved rapid development in our country. Tourism has become one of the pillar industries in China. Tourism marketing professionals are the bridge between tourism enterprises and tourists. Whether they have a professional marketing team plays an important role in the survival and development of tourism enterprises. However, the current research on the training of tourism marketing professionals in Chinese academic circles is far from enough in depth and breadth. Therefore, this paper takes tourism marketing talents training as the research object. This paper attempts to make a deep analysis and exploration on the cultivation of talents in tourism marketing in order to put forward his own opinion on the construction and optimization of the training system of tourism marketing talents. This article mainly uses the literature research method, the comparison research method, the field investigation method and so on, carries on the research to the tourism marketing specialty undergraduate course application talented person training pattern. On the basis of the investigation and analysis of the current situation and problems of tourism marketing talents training, this paper constructs an application-oriented talent training model based on ability and employment. This paper is divided into five parts. The first part is the introduction, mainly introduces the research background and the research basis, the research significance, the research content and the research method, reviews the domestic and foreign related research results; The second part expounds the historical development of the concept of tourism marketing and analyzes the characteristics of tourism marketing industry and the demand for talents. In the third part, the author states the foundation of constructing the training mode of tourism marketing professionals, from the current situation and main problems of tourism marketing professionals training in our country. The present situation and problems of tourism marketing courses in tourism management major and the experience of applied talents training model in famous tourism colleges and universities abroad are analyzed in three aspects. The conclusion is taken as the basis of constructing tourism marketing talents training model. In the fourth part, it is the core content of this paper to construct the applied talents training model of tourism marketing specialty and put forward the concrete measures to implement this model. The last part is the conclusion, the conclusion and deficiency of this study are expounded, and the prospect of the future research is put forward.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F590-4;G642

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