自我一致性对旅游者决策行为的影响——理论基础与研究模型

发布时间：2018-05-15 20:05

本文选题：自我概念 + 自我一致性　；参考：《旅游学刊》2015年06期

【摘要】：旅游者决策是旅游者行为研究的核心问题之一。以源自社会心理学和消费者行为学的自我一致性理论为基础,文章构建了自我形象一致影响旅游者决策行为的理论模型,把旅游者在旅游前、中、后不同阶段所面临的多种决策行为纳入一个整合性框架之中。分析了品牌/企业认同、消费情绪和感知风险等变量的中介作用,以及个人因素、情境因素和文化因素的调节作用,探讨了自我一致性效应发挥的内在机制及其情境/边界条件,并提出了一系列可供检验的研究命题。从而为深入理解旅游者决策行为提供了一个可供选择的理论视角,研究结果有助于促进旅游者决策理论的发展与完善。
[Abstract]:Tourist decision-making is one of the core problems in the study of tourist behavior. Based on the self-consistency theory derived from social psychology and consumer behavior, this paper constructs a theoretical model of self-image consistent influence on tourists' decision-making behavior. The various decision-making behaviors faced in the later stages are integrated into one integrated framework. This paper analyzes the intermediary function of brand / enterprise identity, consumer emotion and perceived risk, as well as the adjustment of personal factors, situational factors and cultural factors. The internal mechanism of self-consistency effect and its situational / boundary conditions are discussed, and a series of propositions to be tested are put forward. Therefore, it provides a theoretical perspective for the in-depth understanding of tourists' decision making behavior, and the research results are helpful to promote the development and perfection of tourist decision making theory.
【作者单位】：合肥学院旅游系;合肥学院环巢湖文化与经济社会发展研究中心;安徽农业大学经济管理学院;
【基金】：安徽省高校人文社科研究重点项目“基于自我形象一致性理论的旅游者决策行为研究”(SK2014A359) 安徽省2014年高校优秀青年人才支持计划项目安徽省旅游局旅游业青年专家培养计划项目(AHLYZJ201407) 合肥学院院级学科带头人培养对象项目(2014dtr11) 合肥学院人才科研项目“旅游业就业研究”(12RC14) 国家自然科学基金项目“长江三角洲旅游流空间网络结构特征及演化机制研究”(41371155)共同资助~~
【分类号】：F592.7

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