彭祖山景区旅游资源特色及产品开发研究

发布时间：2018-05-23 11:22

本文选题：旅游产品 + 旅游资源特色　；参考：《成都理工大学》2012年硕士论文

【摘要】：彭祖山古称彭蒙山，海拔610米，为国家级风景名胜区，是商朝大夫彭祖及其女儿修身之地，也是中华长寿养生文化的发祥地，自古以来便有“寿乡”之美称。景区沿府河、岷江东岸分布。区内山峦环抱、溪流逶迤，有修竹滴翠、果园飘香，四季空气清新、气候宜人。彭祖山稀有的原生态之美和自然朴素风情，源远流长的历史文化和美丽动人的民间传说，绿色健康的养生环境和丰富多样的旅游价值，获得了越来越多都市人的青睐。随着景区提档升级，开拓旅游市场的需要，系统研究和探讨彭祖山景区旅游资源特色和产品开发，已是迫切需要。论文在对国内外养生旅游的研究进展基础上，主要从彭祖山景区旅游资源特色、旅游产品开发、养生旅游资源的开发管理及产品营销几个方面进行研究：（1）彭祖山景区概况与旅游发展条件分析，包括区位条件、自然环境条件、人文历史背景、社会经济条件、医疗卫生条件等。（2）对彭祖山景区旅游资源进行分类，划分出8大主类，20亚类，45个基本类型。主要的旅游资源类型有地文景观、水域风光、生物景观、旅游商品、遗址遗迹、建筑与设施人文活动等八大类，其中以彭祖养生文化，养生生态旅游资源为主，且旅游资源类型种类丰富，组合协调，并对旅游资源进行了评价，为旅游产品的设计提供了基础。（3）通过与周边养生旅游景区的对比分析，彭祖山景区养生旅游发展SWOT分析，以及彭祖山景区发展养生旅游的前景分析，概括出该景区旅游资源特色，，为打造高品质的彭祖长寿文化主题养生旅游度假区提供基础。（4）结合彭祖山景区旅游产品开发现状及分析存在的问题，提出发展目标，探讨旅游产品开发的战略，开发主题及总体发展格局。根据资源和客源对象的不同，提出主导产品、重要产品和支撑产品三个层次的旅游项目产品体系及游线路产品体系。（5）对彭祖山景区的养生旅游产品的开发管理进行研究，提出相应地开发管理措施。（6）从旅游品牌形象、旅游营销策略，旅游节庆活动的策划三方面对该景区的养生旅游产品营销进行研究，并提出相应的旅游营销策略及方法。
[Abstract]:Pengzushan ancient name Peng Mengshan, 610 meters above sea level, is a national scenic spot, is the Shang Dynasty doctor Peng Zu and his daughter, is also the birthplace of Chinese longevity and health culture, since ancient times has been "Shouxiang" laudatory name. Scenic spots along the Fu River, the east bank of the Minjiang River distribution. The region is surrounded by mountains, meandering streams, bamboo trees, orchard fragrance, fresh air four seasons, pleasant climate. Pengzu Mountain's rare original beauty and natural simple customs, long history and culture, beautiful and moving folklore, green and healthy health environment and rich and varied tourism value, has won more and more urban people's favor. With the upgrading of scenic spots and the need of developing tourism market, it is urgent to study and discuss the characteristics of tourism resources and product development of Pengzu Mountain scenic spots. Based on the research progress of health tourism at home and abroad, this paper mainly studies the characteristics of tourism resources, the development of tourism products, the development and management of health tourism resources and the marketing of products in Pengzu Mountain Scenic spot. 1) the general situation of Pengzu Mountain Scenic area and the analysis of tourism development conditions, including location conditions, natural environment conditions, humanities and historical background, social and economic conditions, medical and health conditions and so on. (2) the tourism resources of Pengzu Mountain Scenic area were classified into 8 main categories, 20 subclasses and 45 basic types. The main types of tourism resources include landscape, water scenery, biological landscape, tourist commodities, ruins, buildings and facilities, cultural activities, etc. Among them, Pengzu's health preservation culture and ecological tourism resources for health preservation are the main ones. The types of tourism resources are rich, the combination of them is coordinated, and the tourism resources are evaluated, which provides the basis for the design of tourism products. 3) through the comparative analysis with the surrounding health tourist spots, the SWOT analysis of the development of the health tourism in the Pengzu Mountain scenic area, and the prospect analysis of the development of the health tourism in the Pengzu Mountain scenic area, the characteristics of the tourist resources of the scenic spot are summarized. To create a high-quality Pengzu longevity culture theme health tourism resort to provide the basis. Combined with the present situation of tourism product development in Pengzu Mountain scenic area and the analysis of the existing problems, the paper puts forward the development goal, probes into the strategy, the development theme and the overall development pattern of the tourism product development. According to the difference of resources and tourist objects, this paper puts forward three levels of tourism project product system and tour route product system, which are leading product, important product and supporting product. This paper studies the development and management of health-preserving tourism products in Pengzu Mountain Scenic area, and puts forward corresponding development and management measures. 6) to study the tourism product marketing of the scenic spot from the aspects of tourism brand image, tourism marketing strategy and the planning of tourism festival activities, and put forward the corresponding tourism marketing strategies and methods.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【引证文献】