游客在南宁市乡村大世界休闲农业旅游中的体验满意度研究
发布时间：2018-09-13 10:54
【摘要】：随着中国城市化进程加快,久居繁忙都市的人群越来越向往恬静悠闲的田园生活。休闲农业旅游以其可亲近自然、享受农趣等特点得到了市民的喜爱。近年来,在市场需求的刺激下,中国休闲农业旅游蓬勃发展。休闲农业旅游的形式、产品开发的模式、对经济的影响作用等已经被学术界大量研究过,但都偏于定性的研究,而从游客体验角度,结合定性与定量方法研究休闲农业旅游满意度的还不是很多。在当前的体验经济时代,游客的需求已趋向于体验化,休闲农业旅游景区要在激烈的竞争中脱颖而出,就必须想游客之所想,创造出有价值的旅游体验,不断提高游客的满意度。因此,研究如何从旅游体验角度来提高休闲农业旅游景区的游客满意度是一个很有意义的课题。 笔者在前人对休闲农业旅游、旅游体验及游客满意度研究成果的基础上,从休闲农业旅游的环境、设施、活动、情感和符号体验五个方面入手,通过分析游客体验的期望、满意度及二者之间的关系,给出提高游客体验满意度的参考建议。首先,以游客个人属性及李克特量表来设计问卷,通过调查问卷来收集原始数据；第二,运用SPSS统计软件对数据进行分析,证明属性不同的游客的旅游体验存在显著差异,游客的体验期望程度与游后满意度间也存在显著差异；最后,运用IPA方法分析乡村大世界游客旅游体验期望和满意度情况,提出提高休闲农业旅游景区游客体验满意度的经营管理策略。
[Abstract]:As China's urbanization speeds up, people living in busy cities for a long time yearn for a quiet and leisurely idyllic life. Leisure agricultural tourism has been loved by the public because of its characteristics of being close to nature and enjoying the interests of agriculture. In recent years, under the stimulation of market demand, Chinese leisure agriculture tourism is booming. The form of leisure agricultural tourism, the mode of product development, the impact on economy, etc., have been studied extensively in academic circles, but all of them are focused on qualitative research, but from the perspective of tourist experience, There are not many studies on leisure agriculture tourism satisfaction with qualitative and quantitative methods. In the current era of experience economy, the demand of tourists has tended to be experiential. In order to stand out in the fierce competition, leisure agricultural tourism scenic spots must think of what tourists want and create valuable tourism experiences. Increasing the satisfaction of tourists. Therefore, it is a meaningful topic to study how to improve the tourist satisfaction of leisure agricultural scenic spots from the perspective of tourism experience. On the basis of previous researches on leisure agriculture tourism, tourism experience and tourist satisfaction, the author analyzes the expectation of tourist experience from five aspects: environment, facilities, activities, emotion and symbol experience. The satisfaction degree and the relationship between them are proposed to improve the satisfaction degree of tourist experience. First of all, using the personal attributes of tourists and the Richter scale to design the questionnaire, through the questionnaire to collect the original data; second, the use of SPSS statistical software to analyze the data, to prove that there are significant differences in tourism experience of tourists with different attributes. There is also a significant difference between the degree of expectation of tourists' experience and the degree of satisfaction after visiting. Finally, the IPA method is used to analyze the expectation and satisfaction of tourist experience in the rural world. This paper puts forward the management strategy to improve the satisfaction of tourists' experience in leisure agricultural scenic spots.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323.4;F592.7
[Abstract]:As China's urbanization speeds up, people living in busy cities for a long time yearn for a quiet and leisurely idyllic life. Leisure agricultural tourism has been loved by the public because of its characteristics of being close to nature and enjoying the interests of agriculture. In recent years, under the stimulation of market demand, Chinese leisure agriculture tourism is booming. The form of leisure agricultural tourism, the mode of product development, the impact on economy, etc., have been studied extensively in academic circles, but all of them are focused on qualitative research, but from the perspective of tourist experience, There are not many studies on leisure agriculture tourism satisfaction with qualitative and quantitative methods. In the current era of experience economy, the demand of tourists has tended to be experiential. In order to stand out in the fierce competition, leisure agricultural tourism scenic spots must think of what tourists want and create valuable tourism experiences. Increasing the satisfaction of tourists. Therefore, it is a meaningful topic to study how to improve the tourist satisfaction of leisure agricultural scenic spots from the perspective of tourism experience. On the basis of previous researches on leisure agriculture tourism, tourism experience and tourist satisfaction, the author analyzes the expectation of tourist experience from five aspects: environment, facilities, activities, emotion and symbol experience. The satisfaction degree and the relationship between them are proposed to improve the satisfaction degree of tourist experience. First of all, using the personal attributes of tourists and the Richter scale to design the questionnaire, through the questionnaire to collect the original data; second, the use of SPSS statistical software to analyze the data, to prove that there are significant differences in tourism experience of tourists with different attributes. There is also a significant difference between the degree of expectation of tourists' experience and the degree of satisfaction after visiting. Finally, the IPA method is used to analyze the expectation and satisfaction of tourist experience in the rural world. This paper puts forward the management strategy to improve the satisfaction of tourists' experience in leisure agricultural scenic spots.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323.4;F592.7
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