昭苏县旅游经济发展研究

发布时间：2018-10-25 07:10

【摘要】：旅游业随着旅游社会的发展逐渐成为一个地区发展的重要产业。尤其是在国家提出“一带一路”发展战略后,给西部许多地区旅游经济发展提供了更加广阔的平台与前所未有的机遇。昭苏县作为“伊犁·国际旅游谷”先行先试区,具有独特的自然条件和丰富的旅游资源,可以发展生态旅游、环保旅游和全域旅游,但昭苏旅游起步较晚且发展水平不高。近年来,在各级政府与社会各界的共同努力下,该县旅游业发展形势向好,旅游经济取得了不错的成绩。本文以昭苏县发展旅游经济具体现状为基础,采用文献研究法、调查研究法、SWOT分析法,运用增长极、区位优势竞争等相关理论,对昭苏旅游经济发展优势与劣势、机遇与挑战进行分析研究,并针对现状提出发展的思路及具体措施。第一章分别从全国、新疆维吾尔自治区和昭苏县三个层面阐述了研究的背景与意义,综述了国内外有关研究的现状,形成了本研究的基本思路、具体内容及研究的方法。第二章分析了与旅游经济发展相关的概念和理论。主要界定了县域与县域经济、旅游经济与县域旅游经济等几个概念；阐述了增长极、企业战略竞争、不平衡发展、循环经济、区域比较优势等基本理论。第三章运用SWOT分析法对昭苏发展旅游经济进行全面分析,介绍了昭苏县的自然状况与社会经济发展概况,分析了该县发展旅游经济的优势与劣势、机遇与挑战。昭苏县具有资源丰富、气候凉爽等发展优势,主要劣势是位置偏远、交通落后、经济薄弱、起步较晚、景点分散等。而国家“一带一路”战略的大力推进、新疆大力发展旅游产业的政策定位以及昭苏大交通建设都给该县发展旅游经济带来了机遇,与之相对,稳定形势依然严峻、客源市场有待开发、产品特色不甚鲜明、资金投入不足、专业人才缺乏、群众参与性不高以及邻县的有力竞争则使该县发展旅游经济面临严峻的挑战。第四章提出了昭苏县发展旅游经济的具体对策与思路,包括：明确旅游经济的地位和目标定位；充分发挥政府的主导作用,同时加大引资力度,引入民间资本；整合全县旅游资源,突出特色和重点,加大拳头产品的开发力度；加大旅游产品宣传推介力度,提高知名度,开拓客源；重点培植1-2家旅游龙头企业,也可引进县外旅游企业来开发；营造良好的旅游环境,包括自然生态环境和人文生态环境。
[Abstract]:With the development of tourism society, tourism has gradually become an important industry in the development of a region. Especially after the country put forward the development strategy of "Belt and Road", it provides a broader platform and unprecedented opportunity for the development of tourism economy in many western regions. Zhaosu County, as a pilot area of "Yili International Tourism Valley", has unique natural conditions and abundant tourism resources. It can develop ecotourism, environmental protection tourism and global tourism, but Zhaosu tourism starts late and the level of development is not high. In recent years, with the joint efforts of all levels of government and all walks of life, the tourism development situation of the county has improved, and the tourism economy has achieved good results. Based on the present situation of Zhaosu county's tourism economy development, this paper adopts the literature research method, investigation research method, SWOT analysis method, using the relevant theories, such as growth pole, location advantage competition and so on, to the Zhaosu tourism economy development superiority and the inferiority. The opportunities and challenges are analyzed and studied, and the development ideas and specific measures are put forward in the light of the present situation. The first chapter expounds the background and significance of the research from three aspects of the whole country, Xinjiang Uygur Autonomous region and Zhaosu County, summarizes the current situation of the research at home and abroad, and forms the basic ideas, concrete contents and research methods of this study. The second chapter analyzes the concepts and theories related to the development of tourism economy. This paper mainly defines the concepts of county and county economy, tourism economy and county tourism economy, and expounds the basic theories of growth pole, strategic competition of enterprises, unbalanced development, circular economy and regional comparative advantage. The third chapter makes a comprehensive analysis of the development of tourism economy in Zhaosu by using SWOT analysis, introduces the natural situation and the general situation of social economic development in Zhaosu County, and analyzes the advantages and disadvantages, opportunities and challenges of the development of tourism economy in Zhaosu County. Zhaosu County has rich resources, cool climate and other development advantages, the main disadvantages are remote location, backward transportation, weak economy, late start, scattered scenic spots, etc. However, the vigorous promotion of the national "Belt and Road" strategy, the policy orientation of Xinjiang's efforts to develop the tourism industry, and the transportation construction of Zhaosu University have brought opportunities for the county to develop its tourism economy. In contrast, the stability situation is still grim. The tourist market needs to be developed, the product characteristics are not very bright, the fund investment is insufficient, the professional talent is lacking, the masses are not high in participation and the strong competition in the neighboring counties makes the development of tourism economy in this county face severe challenges. The fourth chapter puts forward the specific countermeasures and ideas for developing tourism economy in Zhaosu County, including: clarifying the position and objective orientation of tourism economy, giving full play to the leading role of the government, increasing the intensity of attracting investment and introducing private capital; To integrate tourism resources throughout the county, to highlight characteristics and key points, to increase the development of leading products; to increase the publicity and promotion of tourism products, to raise awareness, and to open up tourist resources; and to focus on cultivating 1-2 leading tourism enterprises, We can also introduce tourism enterprises outside county to develop and create good tourism environment, including natural ecological environment and humanistic ecological environment.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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