创意产业背景下武汉旅游纪念品设计研究

发布时间：2019-03-01 12:37

【摘要】：随着中国社会经济的迅速增长以及人民物质生活水平的不断提高，中国旅游业进入了一个高速发展的阶段。旅游纪念品产业是整个旅游产业链中的一项具有高附加值传统产业，武汉现有的旅游纪念品虽然种类丰富，但是普遍缺乏个性，且对比目前市场上其他领域种类繁多的纪念品来说，还存在过于大众化、工艺水平低、档次不高、缺乏地域特色等问题。缺乏特色和新意的旅游纪念品，已经很难吸引游客实施购买行为。因此，旅游纪念品行业需要进行创新升级。笔者通过对创意产业和武汉旅游资源的研究，提出需要借助创意产业对旅游纪念品进行升级，从而将传统工艺品传承下去和发扬光大，以及开发具有时代特色和文化内涵的旅游纪念品。本文从策略以及具体层次、方式这两方面对武汉旅游纪念品进行升级研究。首先分析了创意人才的重要性，并结合武汉的各方资源提出三大升级策略。接下来对武汉旅游纪念品进行高中低档的分类设计研究。然后具体对武汉旅游纪念品创新设计的三种方式进行探讨、进行本质上的创新，总结出针对武汉旅游纪念品创新型设计和开发的可行的理论指导。实践方面，基于创意产业下笔者在研究生期间成立的创意工作室，尝试将“创意”产业化。结合第四章分析研究成果，分两个阶段进行了设计实践。首先以校园为突破口，，针对华中科技大学校园设计制作三套不同表现手法和风格的校园纪念品，并进行了小批量印刷和销售。然后针对市场反应情况进行评价和分析，为第二阶段的设计实践提供有价值的参考。最后通过第一阶段的研究成果针对武汉开发创意旅游纪念品。
[Abstract]:With the rapid growth of China's social economy and the continuous improvement of people's material living standards, China's tourism industry has entered a stage of high-speed development. Tourism souvenir industry is a traditional industry with high added value in the whole tourism industry chain. Although Wuhan has a rich variety of tourist souvenirs, it is generally lack of individuality. Compared with many kinds of souvenirs in other fields in the market, there are still some problems, such as too popular, low level of craft, low grade, lack of regional characteristics and so on. Lack of distinctive and innovative tourist souvenirs, it has been difficult to attract tourists to carry out buying behavior. Therefore, tourism souvenir industry needs to innovate and upgrade. Through the study of creative industry and Wuhan tourism resources, the author puts forward the need to upgrade the tourist souvenir with the help of creative industry, so as to carry on and carry forward the traditional handicrafts. As well as the development of the characteristics of the times and cultural connotation of tourism souvenirs. This article from the strategy, the concrete level, the way these two aspects carries on the research to the Wuhan tourist souvenir upgrade. Firstly, the importance of creative talents is analyzed, and three upgrading strategies are put forward according to the resources of Wuhan. Next to Wuhan tourist souvenir carries on the high, the middle and the low grade classification design research. Then it discusses three ways of creative design of Wuhan tourist souvenir, makes essential innovation, and summarizes the feasible theoretical guidance for the innovative design and development of Wuhan tourist souvenir. In practice, based on the creative industry, I set up a creative studio during graduate school, trying to "creative" industrialization. Combined with the research results of the fourth chapter, the design practice is carried out in two stages. Firstly, three sets of campus souvenirs were designed and produced for Huazhong University of Science and Technology (Huazhong University of Science and Technology), and were printed and sold in small batches. Then the market response is evaluated and analyzed to provide valuable reference for the design practice in the second stage. Finally, through the first stage of research results for Wuhan creative tourism souvenir development.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;TB472

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