社区归属感对乡村旅游地居民社区参与的影响——以浙江安吉为例

发布时间：2019-03-02 11:44

【摘要】：乡村旅游地居民是社区参与的主体,社区参与是乡村旅游地可持续发展的重要前提,目前社区归属感对乡村旅游地居民社区参与的影响机制和路径研究较为薄弱。基于文献回顾,引入旅游获益中介变量,构建乡村旅游地居民的社区归属感——社区参与结构方程模型。以浙江安吉为例,通过实地问卷调查采集数据,探讨社区归属感对社区参与的影响机制及路径。研究表明:乡村旅游地居民社区归属感对旅游获益和社区参与均有显著正向影响,旅游获益是社区归属感影响社区参与的中介变量;社区归属感对社区参与既有直接效应又有间接效应,其直接效应(0.48)远远高于通过中介变量旅游获益对社区参与的间接效应(0.55×0.27);旅游地居民对个人职业与旅游业的关系的重视程度要高于家庭成员职业与旅游业的关系。最后提出了促进乡村旅游发展的若干建议和研究不足。
[Abstract]:Residents of rural tourism areas are the main body of community participation. Community participation is an important prerequisite for sustainable development of rural tourism destinations. At present, the research on the influence mechanism and path of community belonging on community participation in rural tourism areas is relatively weak. Based on the literature review, the tourism benefit intermediary variable is introduced to construct the community belonging-community participation structure equation model of rural tourism area residents. Taking Anji of Zhejiang province as an example, the influence mechanism and path of community belonging on community participation were discussed through field questionnaire survey and data collection. The results show that the sense of belonging has a significant positive impact on tourism benefits and community participation, and tourism benefits are the intermediary variables of community participation. Community belonging has both direct and indirect effects on community participation, and its direct effect (0.48) is much higher than that of community participation through intermediary variable tourism (0.55 脳 0.27). The relationship between individual occupation and tourism is more important than that between family members and tourism. Finally, some suggestions and research inadequacies are put forward to promote the development of rural tourism.
【作者单位】：湖州师范学院旅游系;安徽师范大学国土资源与旅游学院;
【基金】：国家自然科学基金项目“江南水乡古镇旅游社会文化影响的空间分异及作用机制研究”(41071099)
【分类号】：F592.7

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