广西消费者对农产品质量安全认知的研究

发布时间：2018-05-22 18:06

本文选题：农产品质量安全 + 消费者　；参考：《广西大学》2017年硕士论文

【摘要】：随着国民经济的不断发展,人们的收入水平随之提高,消费习惯也逐渐发生变化。人们对于日常生活中衣食住行的质量要求越来越高,对农产品的需求不只停留在量的层面,更关注农产品的质量安全。但是,由于农产品生产环节监管复杂困难,农产品市场尚不完善,农业生态环境不断恶化,导致农产品质量安全问题频发。消费者对农产品的需求是决定农产品供给的重要因素,消费者对农产品质量安全的认知将影响其对农产品的需求。因此,研究消费者对农产品质量安全的认知及其对农产品购买行为的影响,对提高农产品质量安全水平、促进农产品市场健康发展有重要意义。本文依据消费者行为学和管理行为学的理论知识,以广西为研究区域,研究广西消费者对农产品质量安全的认知,分析广西消费者对农产品质量安全的认知状况,消费者认知对购买行为的影响,探讨提出提高广西消费者对农产品质量安全认知能力的对策建议,以促进广西农产品质量安全水平提升。本次研究采用问卷调查的形式,共获得有效问卷401份。利用stata13.0软件对问卷进行分析,具体分析了广西消费者对农产品质量安全的认知状况;消费者认知对其购买农产品行为的影响;消费者年龄、性别等因素对消费者认知的影响程度;研究结果显示,消费者认知会影响消费者的购买行为;广西消费者的年龄、受教育程度以及家庭收入等因素都会对其认知有显著影响,根据分析结果提出了针对政府、农产品生产经营者和消费者的对策建议。
[Abstract]:With the development of national economy, people's income level increases and consumption habits change gradually. The quality of food, clothing, shelter and transportation in daily life is becoming more and more demanding, and the demand for agricultural products is not only on the level of quantity, but also on the quality and safety of agricultural products. However, because of the complicated supervision of agricultural products, the imperfect market of agricultural products and the deterioration of agricultural ecological environment, the quality and safety problems of agricultural products occur frequently. Consumer demand for agricultural products is an important factor in determining the supply of agricultural products, and consumers' perception of the quality and safety of agricultural products will affect their demand for agricultural products. Therefore, it is of great significance to study the consumers' cognition of the quality and safety of agricultural products and their influence on the purchase behavior of agricultural products, in order to improve the level of quality and safety of agricultural products and promote the healthy development of agricultural products market. Based on the theoretical knowledge of consumer behavior and management behavior, this paper, taking Guangxi as the research area, studies the cognition of Guangxi consumers on the quality and safety of agricultural products, and analyzes the cognition of Guangxi consumers on the quality and safety of agricultural products. This paper discusses the influence of consumer cognition on purchasing behavior and puts forward countermeasures and suggestions to improve the cognition ability of Guangxi consumers on the quality and safety of agricultural products in order to promote the quality and safety level of agricultural products in Guangxi. In this study, 401 valid questionnaires were obtained by questionnaire. Using stata13.0 software to analyze the questionnaire, the paper analyzes the cognition of Guangxi consumers on the quality and safety of agricultural products, the influence of consumer cognition on the behavior of purchasing agricultural products, and the age of consumers. Gender and other factors affect consumer cognition; the results show that consumer cognition will affect consumers' purchase behavior; the age, education level and family income of consumers in Guangxi will have a significant impact on their cognition. According to the analysis results, the countermeasures and suggestions for the government, agricultural product producers and consumers are put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F322

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