基于旅游者价值感知的乡村旅游影响因素研究

发布时间：2018-06-08 19:36

本文选题：乡村旅游 + 价值感知　；参考：《辽宁大学》2017年硕士论文

【摘要】：大众旅游时代,城市人口密度与日俱增,生活节奏加速,大气污染严重,雾霾现象日益突出,人们越来越希望回归自然,短期返回原野。统计数据显示,截至2014年末,我国乡村旅游游客为12亿人次,全国旅游收入32000亿,乡村旅游占比10%。毋庸置疑,乡村旅游持续升温,引来越来越多关注。政府加大扶持力度,企业加大投资力度,学者加大研究力度,无疑为乡村旅游发展注入了强劲动力。2017年中央“一号文件”作出相关工作重要部署,全国两会着重提出大力推动乡村旅游的工作任务。当下,乡村旅游正融合全域旅游、供给侧改革及旅游扶贫,迎来新时期的发展窗口期、机遇期。发展乡村旅游有赖于理论研究,理论研究是乡村旅游快速稳定发展的必要条件。基于此,本文立足旅游者价值感知,以吸引力系统理论、旅游者价值感知理论、旅游动机理论和旅游体验理论为指导,大量阅读与梳理相关文献,综合游客价值感知研究不同维度划分,提出了乡村旅游价值感知六个构成维度,对各个要素进行系统化指标分解,提出六个研究假设。借助问卷调查获取研究数据,利用数据统计分析软件实证研究,得出研究结论并提出了相应对策。内容上,本文可分为理论研究、实证研究、结论建议三个部分。理论研究部分首先是研究绪论,介绍研究背景、研究目的与意义、研究思路与方法、研究内容与创新点等。其次是对乡村旅游及价值感知的有关概念辨析,提出本研究所涉及的理论依据。最后是针对乡村旅游研究及价值感知研究的文献综述,提出了本研究的假设。实证研究部分则利用设计的调查问卷采取线上线下结合方法对研究数据进行收集检验,使用SPSS统计分析软件进行相关分析、方差分析和多元线性回归分析对假设进行验证,基于数据分析得出各变量间的数学模型。结论建议部分依据研究结果确定研究结论,进而提出四条提升乡村旅游感知价值的针对性建议,申明了研究不足之处,展望了未来研究的可能方向。
[Abstract]:In the age of mass tourism, urban population density is increasing, life rhythm is accelerating, air pollution is serious, smog phenomenon is more and more prominent, people more and more want to return to nature, short-term return to the wilderness. Statistics show that by the end of 2014, the number of rural tourism tourists in China was 1.2 billion, the national tourism income was 3.2 trillion, rural tourism accounted for 10. 4%. Needless to say, rural tourism continues to heat up, attracting more attention. The government has increased its support, enterprises have increased its investment and scholars have increased its research efforts, which undoubtedly injected a strong impetus into the development of rural tourism. The 2017 Central Committee's "No. 1 document" made important arrangements for related work. The two sessions put forward the task of vigorously promoting rural tourism. At present, rural tourism is merging global tourism, supply-side reform and tourism poverty alleviation, ushered in a new period of development window period, opportunity period. The development of rural tourism depends on theoretical research, which is a necessary condition for the rapid and stable development of rural tourism. Based on this, this paper based on tourists' value perception, guided by attraction system theory, tourist value perception theory, tourism motivation theory and tourism experience theory, read and comb the related literature. By synthesizing the different dimensions of tourist value perception, this paper puts forward six dimensions of rural tourism value perception, decomposes each factor systematically, and puts forward six research hypotheses. With the help of questionnaire survey, the paper obtains the research data and makes use of the data statistic analysis software to make empirical research, and draws the conclusion of the research and puts forward the corresponding countermeasures. In content, this paper can be divided into three parts: theoretical research, empirical research and conclusion. The first part of the theoretical research is introduction to the research background, research purpose and significance, research ideas and methods, research content and innovation, and so on. Secondly, the related concepts of rural tourism and value perception are analyzed, and the theoretical basis of this study is put forward. In the end, the thesis puts forward the hypothesis of this study on the literature review of rural tourism research and value perception research. The empirical research part uses the designed questionnaire to collect and test the research data with the method of online and offline, carries on the correlation analysis using the SPSS statistical analysis software, the variance analysis and the multivariate linear regression analysis carries on the confirmation to the hypothesis. Based on the data analysis, the mathematical model of each variable is obtained. The conclusion is based on the results of the study, and then four suggestions to improve the perceived value of rural tourism are put forward, the deficiencies of the study are stated, and the possible direction of future research is prospected.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F323

【参考文献】