消费环境对湖南农村居民消费需求的影响分析

发布时间：2018-11-10 15:41

【摘要】：近年来,国内需求已经成为推动我国经济增长的主动力。国内需求分为消费需求和投资需求,随着我国国内有效投资的不断增加,国内投资已经无法再为经济发展提供更多原动力,因此,我们必须将眼光转向尚未被完全激活的消费市场,如何为消费市场注入更多活力,提高国内消费需求成为我们急需解决的问题。消费市场又由城市消费市场与农村消费市场构成,而城市消费市场中的耐用消费品数量已经接近饱和,因此,如何激活农村消费市场、扩大农村居民消费需求成为了扩大我国国内需求的关键因素之一。同时,随着近年诸多政策转向如何建设新农村、如何扩大农村居民的消费需求,中央对发展农村居民消费的重视也成为发展我省农村消费市场的一大机遇。本文首先从理论上界定了消费环境和消费需求的概念和内涵,确定把消费环境分为硬环境、经济环境、社会环境。硬环境中又包含了自然环境和基础设施环境,社会环境中包含了制度环境和文化环境;其次通过数据和相关经济学理论分析了我省农村消费环境和农民消费需求的现状以及农村消费环境对消费需求的作用机理。第三,选取了农村消费水平作为农村消费需求的衡量指标,农业成灾面积、农村基础设施投资、农民人均纯收入、农村社会救助、农村劳动人口中高中及以上学历比例作为消费环境的衡量指标,运用了湖南省21年相关统计数据,采用多元线性回归模型分析了各个环境因素对消费需求的影响,得出结论:除农业成灾面积与消费需求负相关外,其余各指标对消费需求都有正向影响,其中收入对消费的影响最为明显。最后根据结论提出改善我省农村消费环境扩大农民消费需求的政策建议。
[Abstract]:In recent years, domestic demand has become the main driving force to promote China's economic growth. Domestic demand is divided into consumer demand and investment demand. With the continuous increase of effective domestic investment, domestic investment can no longer provide more impetus for economic development. We must turn our eyes to the consumer market that has not yet been fully activated. How to inject more vitality into the consumer market and increase domestic consumer demand has become a problem we urgently need to solve. The consumption market is composed of the urban consumption market and the rural consumer market, and the quantity of the durable consumer goods in the urban consumer market is nearly saturated. Therefore, how to activate the rural consumer market, Expanding the consumption demand of rural residents has become one of the key factors to expand the domestic demand of our country. At the same time, with many policies in recent years turning to how to build a new countryside, how to expand the consumption needs of rural residents, the central government to develop rural residents' consumption has become a great opportunity for the development of rural consumption market in our province. In this paper, the concept and connotation of consumption environment and consumption demand are defined theoretically, and the consumption environment is divided into hard environment, economic environment and social environment. The hard environment also includes the natural environment and the infrastructure environment, the social environment includes the system environment and the cultural environment; Secondly, the paper analyzes the current situation of rural consumption environment and farmers' consumption demand and the mechanism of rural consumption environment on consumption demand through data and relevant economic theory. Third, select the level of rural consumption as a measure of rural consumption demand, agricultural disaster area, rural infrastructure investment, per capita net income of farmers, rural social assistance, As a measure of consumption environment, the proportion of senior middle school and above education in rural labor force is analyzed by using 21 year statistics of Hunan Province, and the influence of various environmental factors on consumption demand is analyzed by using multiple linear regression model. Conclusion: except for the negative correlation between agricultural disaster area and consumption demand, the other indexes have positive influence on consumption demand, among which income has the most obvious effect on consumption. Finally, according to the conclusion, the paper puts forward some policy suggestions to improve the rural consumption environment of our province and expand the farmers' consumption demand.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.8

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