文化产品生产引导及其模式研究

发布时间：2018-02-03 14:31

本文关键词： 文化产品生产引导生产引导模式　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：在经济全球化背景下，文化产品已成为重要的生产要素和财富资源，也已成为各国经济发展战略中的重要因素。加强对文化产品生产的引导，更快提升文化产品竞争力，已成为国家竞争的战略高地。因此研究文化产品生产引导的基本理论，分析文化产品生产引导模式的运行，并提出文化产品生产引导的改进对策，具有重要意义。本文从文化产品、生产引导模式等基本概念分析入手，研究了文化产品生产引导的必要性和作用，探讨了文化产品生产引导主体与引导原则，在此基础上论证了文化产品生产引导模式及其运行，并分析了中国文化产品生产引导的现状，，提出了中国文化产品生产引导的改进对策。通过研究，本文认为文化产品生产引导的主体主要包括市场组织、政府组织、学术机构、产业部门、民众与媒体；在文化产品生产引导中，应坚持以尊重市场规律和市场的资源配置作用为导向，依靠政府出台政策进行宏观调控，依托学术机构提供的知识、技术、人才和科技成果等原则；文化产品生产的引导模式分为诱致性模式和强制性模式；目前中国文化产品生产引导模式中存在市场开发和资源利用不合理、相关人才缺乏、内容创新力不足、评估机制不健全、知识产权保护意识不够、生产管理体制陈旧等问题；实现文化产品生产引导模式的有效运行，应采取提高市场资源配置的作用力、加强人才资源的整合力、强化产品内容的创新力、发挥评估机制的推动力、增强知识产权的保护力、完善管理监督的执行力等对策。
[Abstract]:Under the background of economic globalization, cultural products have become an important resource factor of production and wealth, has also become an important factor of economic development strategy in the world. To strengthen the cultural production guidance, enhance the cultural competitiveness of products faster, has become a national competition strategy. So the research on the basic theory of high culture production guidance, analysis the production of cultural products to guide the mode of operation, and put forward the improvement measures to guide the production of cultural products, which is of great significance.
This article from the cultural products, starting with the analysis of the basic concepts of production guide mode, studied the necessity and function of cultural production guidance, discusses the production of cultural products to guide the subject and guiding principle, then demonstrate the cultural production and operation guide mode, and analyzes the status quo China production guide cultural products, put forward the improvement countermeasures China culture production guidance. Through the research, this paper argues that cultural production guidance includes market organization, government organizations, academic institutions, industry, public and media; in the production of cultural products guide, should adhere to the resource allocation function of respect market rules and market oriented, rely on Government policies to carry out macro-control, rely on to provide academic knowledge, technology, talent and technological achievements principle; cultural production guidance mode is divided into Inductive mode and mandatory mode; currently China cultural products to guide the market development and utilization of resources was not reasonable existence mode, lack of relevant personnel, lack of innovation capacity, evaluation mechanism is not perfect, the awareness of intellectual property protection is not enough, the problem of production management system to achieve the production of cultural products obsolete; guide the effective mode of operation, should be taken to improve the the force of market allocation of resources, strengthen the integration of human resources, strengthen product innovation, play evaluation mechanism of driving force, enhance the protection of intellectual property rights, improve the management and supervision of the execution and so on.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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