新媒体语境下的词语化传播现象研究

发布时间：2018-02-27 04:03

本文关键词： 新媒体词语化传播媒介热词路径功能影响　出处：《华南理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，我国的语言生活发生了显著的变化，新词新语、网络热词、流行语层出不穷，在一批又一批新涌现的热词和流行语中，有一类词语较为特殊，已引起社会和学界的广泛关注和探讨。这类词语有人称它为“词媒体”，有人称它为“新闻事件流行语”，而大部分人则把它视作“网络热词”或“流行语”。为了更准确地反映这类词语的内涵与特点，且便于作深入的研究，，本文称其为“媒介热词”。具体说来，“媒介热词”与某一新闻事件、热点问题、社会现象、公众心理等紧密相关；最初是从某一热点事件、社会问题或媒介文本中提取的关键词，然后通过新媒体广泛传播，形成舆论焦点，期间公众积极参与，有的词语被传统媒体引用；词语在形成了特定的内涵之后，公众以此去表达同类事件、现象或心理，如“打酱油”、“躲猫猫”、“给力”、“我爸是李刚”等，有的还创造出一系列的同构词，形成某一词族，如“蒜你狠”、“豆你玩”、“姜你军”等。由此形成的词语化传播现象，本文称之为“词语化传播”。新媒体语境下的词语化传播带有浓烈的现实主义色彩，暗含了政治、经济、文化、消费等意识。本文具体考查新闻事件、热点问题、社会现象与公众心理等为何浓缩成词语、怎样传播、影响如何等问题；研究媒介热词的起源、变化、发展、高潮喷发、渐变稳定等生成步骤，从传播学、新闻学、语言学、社会学心理学等角度剖析该些现象。结构上，本文按照词语化传播的概述、生成原因、传播过程与路径、传播功能影响及问题等展开研究。第一章是绪论，第二章对词语化传播作个概述，使媒介热词区别于网络热词、网络流行语和词媒体；第三章分析词语化传播现象生成的原因，分别从社会文化内在影响、泛娱乐化、编码解码等角度探讨；第四章研究词语化传播的过程与路径，利用案例剖析媒介热词的传播轨迹；第五章探讨词语化传播的功能影响及存在问题，运用实证分析法来研究。经过研究，本文的一些观点是：词语化传播反映了复杂多样、深刻的社会与文化内涵，如民情民意的朴素反映，对社会负面现象的含蓄抗争，对主流意识形态、精英文化等的无形影射，也有民众追新求异的自我娱乐、降压与解嘲，对美好人性的赞颂与追求；同时，也体现了随着社会民主化进程的发展，民众的公民意识、参与意识、舆论监督意识等的不断提高。
[Abstract]:In recent years, the language life of our country has taken place the remarkable change, the new word, the network hot word, the catchword emerges one after another, one kind of words is quite special in the batch of new emerging hot words and catchwords. Some people call it "word media", some call it "news event buzzword", and most people regard it as "internet hot word" or "catchword". Accurately reflecting the connotations and characteristics of such words, And easy to do in-depth research, this article called it "media hot words." Specifically, "media hot words" are closely related to a news event, a hot issue, a social phenomenon, a public psychology, etc. Then it was widely disseminated through the new media, forming the focus of public opinion, during which the public actively participated, and some words were quoted by the traditional media. After the words had formed a specific connotation, the public used them to express similar events, phenomena or psychology. For example, "fight soy sauce", "hide and seek", "give strength", "my father is Li Gang" and so on. Some have also created a series of isomorphic words to form a certain family of words, such as "garlic you are hard", "beans you play", "Jiang you Jun" and so on. This article calls it "word-based communication". The lexical communication in the context of new media has a strong realism color, implying the consciousness of politics, economy, culture, consumption and so on. This paper specifically examines why news events, hot issues, social phenomena and public psychology are condensed into words. How to spread, how to influence, how to study the origin, change, development, high tide eruption, gradual stability and other generating steps of hot words in the media, from the perspective of communication, journalism, linguistics, sociological psychology and other aspects of the analysis of these phenomena. In terms of structure, this paper carries out the research according to the outline of word-based communication, the reasons of its formation, the process and path of communication, the influence of communication function and the problems, etc. The first chapter is an introduction, the second chapter is an overview of word-based communication. The third chapter analyzes the causes of the phenomenon of word-like communication, discusses the internal influence of social culture, the pan-entertainment, the encoding and decoding, and so on, makes the media hot words different from the network hot words, the network buzzwords and the word media. Chapter 4th studies the process and path of word-based communication, and analyzes the communication path of media hot words by using cases. Chapter 5th discusses the functional impact of word-like communication and its existing problems, and uses empirical analysis to study it. Through research, some viewpoints of this paper are as follows: word-based communication reflects complex and diverse, profound social and cultural connotations, such as the simple reflection of public opinion, implicit resistance to negative social phenomena, and the mainstream ideology. The invisible innuendo of elite culture, there are also people seeking new and different self-entertainment, depressions and mockery, praise and pursuit of good human nature. At the same time, it also reflects the citizen consciousness and participation consciousness with the development of the social democratization process. The constant improvement of public opinion supervision consciousness.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

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