新媒体在引领正确舆论方面的作用与意义

发布时间：2018-06-11 14:43

本文选题：媒体信息 + 数字信息技术　；参考：《传媒》2015年10期

【摘要】：正以数字信息技术为基础、以互动传播为特点的新媒体,正在以不可抵挡的势头渗透到政治、经济、文化、社会等各领域,影响着越来越多的人,并成为现今社会信息的集散地以及社会舆论的传播器和放大器,这也为大众提供了个性化的服务内容,实现了信息传播者和接收者之间的对等交流,使得新媒体在坚持正确引导舆论方面有着广阔的发展前景。当前,党群关系面临着十分严峻的考验,如何摆脱传统党群关系在一定程度上与新媒体发展中不相适应的困境,是我们亟需解决的问
[Abstract]:The new media, which is based on digital information technology and characterized by interactive communication, is permeating the political, economic, cultural, social and other fields with an irresistible momentum, affecting more and more people. And become the distribution center of the social information and the diffuser and amplifier of the public opinion, which also provides the individualized service content for the public, and realizes the reciprocal communication between the information disseminator and the receiver. So that the new media in adhering to the correct guidance of public opinion has a broad development prospects. At present, the relationship between the Party and the masses is facing a very severe test. How to get rid of the predicament that the traditional party-mass relationship does not adapt to the development of the new media to a certain extent is a question that we urgently need to solve.
【作者单位】：兰州市广播电视总台;
【分类号】：G206

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