内蒙古区域软实力测度与比较研究

发布时间：2018-09-06 12:49

【摘要】：自20世纪90年代初美国学者约瑟夫·奈首次提出“软实力”概念以来，“软实力”已广泛受到各国学者和政要的高度重视，在我国，党的十七大明确要求把“提高国家文化软实力”作为国家的战略任务，，纳入整体部署中，很多地区也把提升区域软实力作为进一步提高区域竞争力的重要手段，纳入各级党委政府的议事日程。内蒙古近年来经济始终保持高速增长，2011年，地区生产总值达15988.34亿元，增长11.7%，但经济增长的同时也面临着资源环境等一系列问题，必须要转变经济发展方式，走可持续发展道路，最终实现社会的和谐稳定。要实现此目标，必须加强软实力建设。在总结前人已有研究成果的基础上，本文认为：软实力是基于文化、制度和人民素质等非物质因素之上，能够提升主体自身的发展潜能，并能影响其他个体或单位的观念，从而通过柔和的手段实现其目标的力量。“区域软实力”是软实力概念在空间上的延伸，本文对于区域软实力的定义是：由区域文化、公共服务、人口素质及区域形象四方面要素构成，能够提升区域竞争力，实现区域可持续发展的力量。在明确区域软实力四项构成要素的基础上，本文选取11项指标，构成指标体系，为进一步测度区域软实力提供理论基础。在实证研究阶段，选取2011年全国31个省（区、市）的实际数据以及2002-2011年十年间内蒙古自治区的数据，数据来源于《中国统计年鉴2012》及《内蒙古统计年鉴》（2003-2012），进行横向及纵向比较实证研究。实证研究中要建立数据模型，采用主成分分析法，使用SPSS软件进行数据描述及分析，依据成分矩阵计算权重，最终得出表达式及结果。研究结果表明，近十年间，内蒙古的区域软实力建设取得了较大发展，区域软实力综合得分年均增长6.2%，区域文化、公共服务、人口素质、区域形象各要素分别年均增长4.1%、3.8%、5.3%、14.1%。但是从横向比较来看，内蒙古区域软实力仍处于相对落后位置，区域软实力综合得分0.6，排名第25位，区域文化、公共服务、人口素质、区域形象分别得分0.56、0.95、0.31、0.63，分别位居第27位、第23位、第23位、第24位，内蒙古区域软实力与东南沿海发达地区相比差距很大，软实力发展水平亟待提升。提升内蒙古区域软实力，首先，要弘扬诚信重义，开放进取的草原文化，保护草原文化遗产，推动内蒙古民族文化发展繁荣，引领巨型企业健康成长；其次，要创建服务型政府提高公共服务能力，主要要做好医疗卫生服务、就业服务、养老保障服务这几项服务工作；再次，要充分开发人力资源，着力提高人口素质，要保障人民受教育权利、提升人民思想道德素质以及创新能力；最后，要增强形象意识，塑造良好区域形象，要树立起良好的品牌形象和旅游形象，同时加大宣传和传播的力度。
[Abstract]:Since Joseph Nye, an American scholar, first put forward the concept of "soft power" in the early 1990s, the concept of "soft power" has attracted great attention from scholars and politicians all over the world. In China, the 17th National Congress of the Communist Party of China has explicitly demanded that "improving the soft power of national culture" be taken as a strategic task of the country and included in the overall deployment, and many regions have also mentioned it. Inner Mongolia's economy has been growing at a high speed in recent years. In 2011, the GDP of Inner Mongolia reached 1598.834 billion yuan, an increase of 11.7%. However, economic growth is also facing a series of problems, such as resources and environment, which must be changed. To achieve this goal, we must strengthen the construction of soft power.
On the basis of summing up the previous research results, this paper holds that soft power is the power that can enhance the development potential of the subject itself and influence the ideas of other individuals or units on the basis of non-material factors such as culture, system and people's quality, so as to achieve its objectives through soft means. In this paper, the concept of regional soft power is defined as four elements: regional culture, public services, population quality and regional image, which can enhance regional competitiveness and achieve regional sustainable development.
On the basis of clarifying the four components of regional soft power, this paper selects 11 indicators to form an index system, which provides a theoretical basis for further measuring regional soft power. National Statistical Yearbook 2012 > and (2003-2012), horizontal and vertical comparative empirical research. Empirical research to establish a data model, the use of principal component analysis, the use of SPSS software for data description and analysis, according to the weight matrix calculation, and ultimately get the expression and results.
The results show that the construction of regional soft power in Inner Mongolia has made great progress in the past decade. The overall score of regional soft power has increased by 6.2% annually. The factors of regional culture, public service, population quality and regional image have increased by 4.1%, 3.8%, 5.3% and 14.1% annually, respectively. The backward position, regional soft power comprehensive score 0.6, ranked 25th, regional culture, public service, population quality, regional image score 0.56, 0.95, 0.31, 0.63, respectively, ranked 27th, 23rd, 23rd, 24th, Inner Mongolia regional soft power compared with the southeast coastal developed areas, the level of soft power development needs to be improved.
To enhance the soft power of Inner Mongolia, firstly, we should carry forward the prairie culture of honesty and justice, open and enterprising, protect the cultural heritage of the prairie, promote the development and prosperity of the national culture of Inner Mongolia, and lead the healthy growth of giant enterprises; secondly, we should establish a service-oriented government to improve public service capabilities, mainly to do a good job in medical and health services, employment services, pension insurance. Third, we should fully develop human resources, focus on improving the quality of the population, protect the people's right to education, enhance people's ideological and moral quality and innovation ability; finally, we should enhance image awareness, create a good regional image, establish a good brand image and tourism image, and increase publicity and innovation. The intensity of communication.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F127

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