现阶段跨国出版集团的经营管理问题初探

发布时间：2018-03-06 04:35

  本文选题：跨国出版企业经营管理　切入点：文化差异　出处：《科技与出版》2017年04期 　论文类型：期刊论文

【摘要】：本文结合广西师范大学出版社跨国收购与管理的初步经验,对现阶段我国跨国出版集团的经营管理进行了三个方面的探讨并得出结论:我们应以实事求是的态度对待与处理跨国管理中的文化差异问题;跨国出版企业一体化管理的核心是全球人力资源的合理配置;最大限度地发挥海内外协同效应是做大影响力的有效手段。
[Abstract]:Based on the experience of transnational acquisition and management of Guangxi normal University Press, This paper probes into the management and management of transnational publishing groups in China in three aspects and draws a conclusion: we should treat and deal with the cultural differences in transnational management in a practical and realistic manner; The core of the integrated management of multinational publishing enterprises is the rational allocation of global human resources, and the effective means of making great influence is to maximize the synergistic effect at home and abroad.
【作者单位】： 广西师范大学出版社集团有限公司;
【分类号】：G239.2-F
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本文编号：1573376