微信传播的道德问题及解决路径

发布时间：2018-03-12 23:32

本文选题：微信传播　切入点：道德问题　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：移动互联网技术的快速革新推动着人类社会的进步,不断改变着人们的日常生活。微信作为网络时代新工具的个中翘楚,凭借其完备的功能优势和极强的易用性迅速兴起和发展,现已成为人们不可或缺的新型生活方式。微信提供了一个开放的网络平台,使人们能够进行更加充分的思想交流、更大自由的信息传播和更为广泛的人际交往,越来越丰富的生活服务体验也被集成到了微信当中,使其功能不断更新和完善。随着微信传播的不断发展和用户数量的持续增加,当前微信已经成为覆盖范围最广、影响力最大的综合性移动应用工具。与此同时,一些道德失范现象也频频发生于微信的传播过程之中,不仅有碍于微信自身的良性发展,更会对受众群体造成伤害,给人类生活和社会进步带来消极的影响,因而对于微信传播中道德问题及解决路径的探析具有十分重要的理论和现实意义。从伦理学的基本理论出发,以网络伦理的相关概念为参考,结合微信传播的发展现状及特点,应当对相关问题进行全面且系统的探究。首先对于微信传播的基本概况进行具体分析和归纳,包括微信的定义与功能、传播优势及特点、发展现状和兴起原因,旨在研究微信传播的积极影响。其次对微信传播中道德问题的具体表现进行详细描述,包括诚信的缺失、个人隐私和知识产权的侵犯、道德冷漠、信任危机以及主体异化几个方面,对于道德失范现象及其危害进行逐一论述。再次对于微信传播中道德问题的具体成因进行深入探析,主要从技术根源、理论根源、主体根源和社会根源四个层面进行分析,力求全面的把握问题成因。最后对应问题现象及成因提出针对性的解决路径,既要从外部环境上构建和谐的微信传播道德体系,建立健全相关法律制度和规范;也要重视内部监督的完善和个人的提升,优化运营技术及内部监督机制,强化传播主体的道德修养,全方位多角度的分析和解决微信传播的道德问题。
[Abstract]:The rapid innovation of mobile Internet technology is promoting the progress of human society and constantly changing people's daily life. With its complete functional advantages and the rapid rise and development of ease of use, WeChat has become an indispensable new way of life. WeChat provides an open network platform for people to exchange ideas more fully. Greater freedom of information dissemination and wider interpersonal interaction, more and more rich life service experience has also been integrated into WeChat, making its functions constantly updated and improved. With the continuous development of WeChat dissemination and the continuous increase in the number of users, At present, WeChat has become the most extensive and influential comprehensive mobile application tool. At the same time, some phenomena of moral anomie also occur frequently in the spreading process of WeChat, which not only hinders the benign development of WeChat itself. It will harm the audience and have a negative impact on human life and social progress. Therefore, it is of great theoretical and practical significance for the analysis of moral problems and solutions in WeChat communication. Starting from the basic theory of ethics, taking the related concepts of network ethics as the reference, combining the current situation and characteristics of WeChat communication, First of all, the basic situation of WeChat communication is analyzed and summarized, including the definition and function of WeChat, the advantages and characteristics of WeChat, the current situation of development and the reasons for its rise. The purpose of this study is to study the positive effects of WeChat communication. Secondly, to describe in detail the specific manifestations of moral problems in WeChat communication, including the lack of integrity, the violation of personal privacy and intellectual property rights, and moral apathy. The trust crisis and the alienation of the subject are discussed one by one, and the causes of the moral problems in WeChat communication are analyzed in detail, mainly from the technical and theoretical sources. The main body root and social root are analyzed in order to grasp the cause of the problem in an all-round way. Finally, the corresponding problem phenomenon and its cause are put forward to solve the problem. It is necessary to construct a harmonious moral system of WeChat communication from the external environment. To establish and improve the relevant legal system and norms, we should also attach importance to the improvement of internal supervision and personal promotion, optimize the operation technology and internal supervision mechanism, strengthen the moral cultivation of the main body of communication, Analyze and solve the moral problems of WeChat communication from all angles.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B82-05

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