医养结合下老年人医疗消费行为影响因素分析——以南京市为例

发布时间：2018-05-25 09:56

本文选题：医疗消费行为 + 老年人　；参考：《中国卫生政策研究》2017年01期

【摘要】：目的:在"医养结合"背景下,老年人能否合理、有效、充分的利用医疗资源,建立良好的医疗消费行为和消费意向,对于实现健康养老、提高老年人生活幸福感具有重要意义。方法:基于南京地区的微观调查数据,利用计划行为理论和结构方程模型对影响该地老年人医疗消费行为和消费意向进行系统分析,从行为态度、主观规范和知觉行为控制分析医疗消费行为的影响因素。结论:老年人感知看病行为的难易程度与其医疗消费行为意向不存在显著因果关系;老年人的医疗消费行为意向受到其所处的社会网络中各类社会关系的影响;老年人的医疗消费行为受到行为信念、规范信念、行为态度和主观规范的作用。
[Abstract]:Objective: under the background of "combination of medical treatment and support", whether the elderly can make rational, effective and sufficient use of medical resources to establish good medical consumption behavior and consumption intention, and to realize healthy old-age care, It is of great significance to improve the well-being of the elderly. Methods: based on the data of microcosmic investigation in Nanjing area, the effects of planning behavior theory and structural equation model on the medical consumption behavior and consumption intention of the elderly in Nanjing were systematically analyzed. Subjective norms and perceptual behavior control were used to analyze the influencing factors of medical consumption behavior. Conclusion: there is no significant causal relationship between the perceived difficulty of medical treatment behavior and the medical consumption behavior intention of the elderly, and the medical consumption behavior intention of the elderly is influenced by all kinds of social relations in their social network. The medical consumption behavior of the elderly is influenced by behavior belief, normative belief, behavioral attitude and subjective norm.
【作者单位】：南京中医药大学卫生经济管理学院;
【基金】：江苏高校哲学社会科学研究指导项目(2016SJD840006) 国家社会科学基金(15CRK015)
【分类号】：R197.1;D669.6

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