当代中国马克思主义传播受众研究

发布时间：2018-05-25 18:34

本文选题：当代中国马克思主义 + 传播受众　；参考：《山东大学》2013年硕士论文

【摘要】：马克思主义传播学是指运用传播学相关理论方法将马克思主义立场观点和核心价值科学地传递给广大受众,使马克思主义成为全社会的主流意识形态和普遍信仰,实现受众的政治认同、理论认同和情感认同。马克思主义传播学研究是—个系统而庞大的课题,从传播学要素看,它包括传播主体、传播内容、传播方式、传播媒介、传播环境、传播机制、受众等多个环节的研究。本文单从传播受众视角进行考察。导论部分主要完成了马克思主义传播受众研究的必要性、意义和国内外研究综述。导论指出了当下存在的马克思主义信仰危机,是马克思主义解读的危机、传播的危机。马克思主义作为我们党的意识形态,要成为全社会的主流意识形态和普遍信仰,只有通过科学的传播才能实现。马克思主义大众化是一种信息的传播过程,马克思主义的传播也应遵循传播学的原则。本文从受众视角对马克思主义的科学传播问题进行考察,以期解决信仰危机。第一章对相关概念进行了阐释,指出当代中国马克思主义传播受众即改革开放以来的马克思主义传播受众,这一时期马克思主义传播受众具有空前的广泛性和复杂性。包含了从国家管理者到知识分子的精英阶层,包含了从农业劳动者到产业工人,从青年学生到军人等最广泛的受众群体。这一章对马克思主义受众研究与马克思主义传播学研究的关系进行了探讨,认为马克思主义传播受众研究是马克思主义传播学研究的组成部分,也是马克思主义传播学研究创新的内在要求第二章对当代中国马克思主义传播受众研究的理论基础进行了考察,主要包括马克思主义经典作家对传播受众研究的历史考察、传统阶级分析法对中国社会阶级的划分、社会学领域对中国社会阶层的划分、传播学领域对中国社会受众的分析。这些理论构成了本文对当代中国马克思主义传播受众进行细分、定位与分析的理论基础。第三章对当代中国马克思主义受众的结构进行了细分与定位,把当代中国马克思主义受众分为国家、社会管理者阶层受众、产业工人受众、农村常居人口受众、以在校生为代表的青少年受众、党领导下的人民军队受众、具有宗教信仰的受众。对每个受众群体的内涵和特征进行了定位,为接下来问题的发现和对策的提出奠定基础。第四章完成了当代马克思主义传播受众的问题分析及策略选择。针对不同的受众群体有针对性的配备传播主体、整合传播内容、进行媒介选择,采取不同的传播策略,以期实现各传播要素的整合与优化配置,提高传播效率。
[Abstract]:Marxist communication refers to the scientific transmission of Marxist standpoint and core values to the broad audience by means of the relevant theory of communication, which makes Marxism become the mainstream ideology and the universal belief of the whole society. Realize the audience's political identity, theoretical identity and emotional identity. The study of Marxist communication is a systematic and huge subject. From the point of view of the elements of communication, it includes the study of communication subject, content, mode, media, environment, mechanism, audience and so on. This article only carries on the investigation from the dissemination audience angle of view. The introduction part mainly completes the necessity, significance and domestic and international research summary of Marxist communication audience research. The introduction points out that the current crisis of Marxist belief is the crisis of Marxist interpretation and dissemination. Marxism, as the ideology of our Party, must become the mainstream ideology and the universal belief of the whole society. The popularization of Marxism is a process of dissemination of information, and the dissemination of Marxism should follow the principle of communication. This paper investigates the scientific communication of Marxism from the perspective of audience in order to solve the crisis of belief. The first chapter explains the related concepts and points out that the audience of Marxist communication in contemporary China is the audience of Marxist communication since the reform and opening up. In this period the audience of Marxist communication has unprecedented universality and complexity. It includes the elite from state managers to intellectuals, from agricultural workers to industrial workers, from young students to soldiers, and so on. This chapter discusses the relationship between the study of Marxist audience and the study of Marxist communication, and holds that the study of the audience of Marxist communication is an integral part of the study of Marxist communication. It is also the inherent requirement of Marxist communication research innovation. The second chapter investigates the theoretical basis of the research on the audience of Marxism communication in contemporary China, mainly including the historical investigation of the study of the audience of communication by the classical Marxist writers, and the division of the Chinese social class by the traditional class analysis method. The division of Chinese social stratum in the field of sociology and the analysis of Chinese social audience in the field of communication. These theories constitute the theoretical basis of this paper to subdivide, position and analyze the audience of Marxism communication in contemporary China. The third chapter classifies and orientates the structure of the contemporary Chinese Marxist audience, divides the contemporary Chinese Marxist audience into the state, the social manager class audience, the industrial worker audience, the rural resident population audience. The youth audience represented by the school students, the people's army audience under the leadership of the Party, and the religious belief audience. The connotation and characteristics of each audience group are defined in order to lay a foundation for the discovery of the following problems and the proposal of countermeasures. The fourth chapter has completed the contemporary Marxism dissemination audience question analysis and the strategy choice. Aiming at different audience groups, it is pointed out that the main body of communication is equipped, the content of communication is integrated, the media is selected, and different communication strategies are adopted in order to realize the integration and optimization of the communication elements and to improve the communication efficiency.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D641

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