国际文化商品和服务流动趋势及中国文化贸易崛起——解读联合国教科文组织《文化贸易的全球化:消费的转变》

发布时间：2018-01-22 08:54

本文关键词： 文化商品和服务文化领域文化流动全球化非物质化　出处：《思想战线》2017年04期 　论文类型：期刊论文

【摘要】：文化商品和服务是有文化或艺术价值的特殊商品,新划分为6个文化领域。视觉艺术和工艺品领域主导全球文化商品进出口。文化商品出口中发展中国家崛起,但国家集中度高;进口呈国家多元化,但仍由高收入经济体主导。国际文化商品贸易多样化,但有不平等流动。视听和互动媒体领域提供主要文化服务。文化服务贸易由高收入经济体主导。全球化和数字化引发文化流动巨变和由电子方式获取文化商品的非物质化,反映文化消费习惯转变。中国崛起成为在各领域增长的文化商品首要出口国和重要进口国,反映生产价值链和内需增长;但出口结构失衡会使文化商品贸易可持续发展受限于文化服务贸易发展不足。应优化对外文化贸易结构,实施既有理论创新又有前瞻意义的国际化文化供给和传播战略,输出更多已提升文化内涵、艺术魅力、创新活力、思想境界的文化商品和服务。
[Abstract]:Cultural goods and services is a special commodity with cultural or artistic value, the new culture is divided into 6 areas. The leading field of visual arts and crafts import and export of cultural products. The global cultural commodity exports of developing countries in the rise, but the national concentration is high; the import is the state of diversification, but still the high-income economies dominate international cultural goods. The trade diversification, but there are not equal flow. Provide the main cultural service of audio-visual and interactive media. The field of trade in cultural services dominated by high-income economies. Globalization and cultural flow changes and obtain digitalized cultural goods by electronic means the non materialization transformation reflects the cultural consumption habits. Chinese rise as a cultural commodity export growth in the first country all areas and important importing country, reflects the production value chain and the growth of domestic demand; but the imbalance of export structure will make the sustainable development of cultural commodity trade Limited to trade and cultural service development. We should optimize the structure of foreign trade in culture, the implementation of both theoretical innovation and forward-looking significance of the internationalization of cultural supply and communication strategy, output has more to improve cultural connotation, artistic charm, creativity, ideological level of cultural goods and services.

【作者单位】：云南大学外国语学院;
【基金】：2015年度国家留学基金、云南大学首批“青年英才培育计划” 2015年度云南省哲学社科艺术科学规划重点项目“云南民族音乐舞蹈图像文化艺术的资源保护、产业开发与国际交流研究”(A2015ZDZ001) 2013年度云南大学研究生教材《英语跨文化交际:理论与体验》建设项目 2016年度云南大学教改研究项目“国际化课程开发研究——以《跨文化交际》课程为先导”阶段性成果
【分类号】：G05
【正文快照】： 一、文化商品和服务新界定及文化领域新分类 2016年3月,联合国教科文组织统计研究所发布含192页、121个图表的英文报告The Globalisation of Cultural Trade:A Shift in Consumption—International Flows of Cultural Goods and Services2004~2013(《文化贸易的全球化:消费

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