基于文化创意视角的哈尔滨旅游深度开发研究

发布时间：2018-06-10 16:08

本文选题：文化创意 + 旅游深度开发　；参考：《东华大学》2017年硕士论文

【摘要】：随着经济全球化的快速发展和社会体制的深化变革,世界范围内的相关产业开始融合,创意经济时代已经到来。在我国,由于物质生活水平的不断提高,人们的精神需求也日益增加,旅游市场有着前所未有的发展前景。以观光为主的传统旅游模式已经不能满足消费者的需求,人们越来越追求互动性、创造性、体验式、多样性的旅游,旅游地以及旅游服务的文化内涵和独特创意越来越受到重视。因此,如何基于文化创意视角,结合旅游地的自身特点和资源优势进行深度开发,便成为一个值得研究的课题。本文选择了黑龙江省哈尔滨市作为案例研究地区。哈尔滨是中国黑龙江省的省会城市,是一座历史悠久、经济发达、充满活力的现代化都市,素有“东方小巴黎”、“冰城”之美称,是中国著名的热点旅游城市。哈尔滨地处东北亚中心地带,不仅拥有丰富的自然旅游资源,特殊的历史沿革还为其留下了多样的文化旅游资源,涵盖了冰雪文化资源、少数民族文化资源、黑土文化资源、欧陆文化资源、红色文化资源以及其他现代文化资源。但是在新时期,哈尔滨旅游产业的发展存在诸多桎梏,例如冰雪旅游遮蔽现象严重,文化旅游资源利用不充分、创意旅游产品不能满足市场需求、旅游景区和服务细节做的不到位等等。本文首先通过国内外相关文献的整理,对文化创意以及旅游深度开发进行概念的界定,在创意经济、产业融合、马斯洛需求层次以及可持续发展等理论的指导下,综合采用文献研究、比较研究、问卷调查等研究方法,通过旅游资源的文化属性将哈尔滨的资源类型进行划分,并且得出哈尔滨的旅游资源丰富多样,种类齐全;旅游资源分布集中,便于开发;旅游资源组合优良,形式多样三个基本特征,同时通过细致的市场问卷调查和相关数据分析,了解不同人口学特征的游客对哈尔滨旅游资源和项目的不同需求和满意程度,测评哈尔滨文化创意旅游项目的吸引力,总结其优势、劣势、机遇和威胁,并提出哈尔滨市文化创意旅游发展所存在的问题。最终通过理论分析和数据分析的结果,基于文化创意视角提出了哈尔滨市旅游深度开发的定位目标、总体布局、开发路径、各类文化旅游深度开发的设计推广以及预期效果,为从文化创意视角提升哈尔滨旅游产业的国际竞争力提供新思路。
[Abstract]:With the rapid development of economic globalization and the deepening reform of social system, the related industries in the world begin to merge, and the era of creative economy has arrived. In our country, because of the improvement of material living standard, people's spiritual demand is increasing day by day, and the tourism market has an unprecedented development prospect. The traditional tourism mode, which is mainly sightseeing, can no longer meet the needs of consumers. People are increasingly pursuing interactive, creative, experiential and diversified tourism. More and more attention has been paid to the cultural connotation and unique creativity of tourist destinations and tourism services. Therefore, it is worth studying how to deeply develop tourist destinations from the perspective of culture and creativity, combining with their own characteristics and resource advantages. This paper chooses Harbin City of Heilongjiang Province as a case study area. Harbin is the capital city of Heilongjiang Province of China. It is a modern city with a long history, developed economy and full of vitality. It is known as "Little Paris in the East" and "Ice City". It is a famous hot tourist city in China. Harbin is located in the heart of Northeast Asia. It not only has rich natural tourism resources, but also leaves it with various cultural tourism resources, including ice and snow cultural resources, minority cultural resources and black earth cultural resources. European cultural resources, red cultural resources and other modern cultural resources. However, in the new era, there are many shackles in the development of tourism industry in Harbin, such as the serious phenomenon of snow and ice tourism shelter, the insufficient utilization of cultural tourism resources, and the inability of creative tourism products to meet the market demand. Scenic spots and service details are not in place and so on. This paper firstly defines the concept of cultural creativity and deep development of tourism through the collation of relevant literature at home and abroad, under the guidance of creative economy, industrial convergence, Maslow demand level and sustainable development theory, etc. By using the methods of literature research, comparative study and questionnaire survey, Harbin's tourism resources are classified by cultural attributes, and it is concluded that Harbin's tourism resources are rich and diverse. The distribution of tourism resources is concentrated, which is convenient for development, the combination of tourism resources is excellent, the forms are diverse, and the three basic characteristics of tourism resources are varied. Meanwhile, through the detailed market questionnaire survey and related data analysis, To understand the different needs and satisfaction of tourists with different demographic characteristics to Harbin's tourism resources and projects, to assess the attraction of Harbin's cultural and creative tourism projects, and to summarize their strengths, weaknesses, opportunities and threats, And put forward the problems existing in the development of cultural and creative tourism in Harbin. Finally, through the results of theoretical analysis and data analysis, based on the perspective of cultural creativity, this paper puts forward the positioning goal, overall layout, development path, design promotion and expected effect of various cultural tourism depth development in Harbin. In order to improve the international competitiveness of Harbin tourism industry from the perspective of cultural creativity to provide new ideas.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;G124

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