周边外宣视野中广西媒体对越传播研究

发布时间：2018-05-24 14:09

本文选题：周边外宣 + 广西媒体　；参考：《广西大学》2017年硕士论文

【摘要】：近年来,经略周边、共谋发展成为我国外交的一个重点。越南作为我国南方最为重要的周边国家之一,无论从历史或是现实来看,双边关系都显得颇为重要且复杂。随着“一带一路”“澜湄合作”等战略机制的不断升级,如何深化中越之间互利合作,互联互通,促进双边政治互信、经贸增长、民心沟通成为重要议题。广西与越南山水相连、经济相融、文化相近、人缘相亲,具有对越传播的诸多先天优势。多年来,广西媒体在对越传播方面进行了积极探索。本文基于周边外宣的视角,通过历史分析、文献分析、专家访谈、案例分析等方法,对广西媒体对越传播的历史和现状、广西媒体对越传播的机遇与挑战、提升广西媒体对越传播力的策略进行了研究。在分析广西媒体对越传播的历史和现状中,主要分为两个阶段研究。以1950年中越建交始至1991年中越关系重新正常化为第一阶段,以1991年中越关系正常化至今为第二阶段。从第一时间阶段的研究中可以看到,《广西日报》涉越报道紧随中越关系发展呈正相关态势。第二阶段的研究中,针对广西几家主流媒体的各类对越传播行为进行了梳理和分析。笔者认为,当前,广西媒体对越传播的机遇与挑战并存。择要而言,机遇有四:一是政治政策红利,二是经贸合作助推,三是文化交流丰富,四是人员往来密切。在对越传播的挑战部分,笔者从外部挑战与广西媒体面临的自身挑战两部分进行论述。其所面临的外部挑战主要包括政治壁垒、国际舆论、越南民族主义情绪、中越贸易逆差、新闻审查制度等五方面;从5W理论出发,从媒体主体、渠道、内容、受众、反馈五个方面分析了广西媒体面临的自身挑战。文章最后从五方面分析了提升广西媒体对越传播力的策略。一是广西媒体应服从国家外交战略,强化周边外宣意识;二是从广西媒体大环境出发,建立综合性周边外宣大平台;三是针对广西媒体对越传播渠道本土化、商业化、多媒体化的建立和完善;四从传播内容方面提出广西媒体对越传播过程中应注重挖掘“共同经验范围”,改进报道方式;五从受众分析和反馈机制的建立提出了相关意见。
[Abstract]:In recent years, collusion has become a focus of China's diplomacy. Vietnam is one of the most important neighboring countries in the south of China. With the continuous upgrading of strategic mechanisms such as "Belt and Road" and "Lanmae Cooperation," how to deepen mutually beneficial cooperation between China and Vietnam, to promote bilateral political mutual trust, economic and trade growth, and people-to-people communication has become an important issue. Guangxi and Vietnam are connected by mountains and rivers, economy and culture are close, and people are close to each other, so Guangxi has many innate advantages in spreading to Vietnam. Over the years, Guangxi media has been actively exploring the spread of Vietnam. Based on the perspective of peripheral propaganda, through historical analysis, literature analysis, expert interviews, case analysis, etc., this paper discusses the history and present situation of Guangxi media communication to Vietnam, and the opportunities and challenges of Guangxi media communication to Vietnam. The strategies to enhance the communication power of Guangxi media are studied. In the analysis of the history and present situation of Guangxi media communication to Vietnam, it is divided into two stages. The first stage is from the establishment of diplomatic relations between China and Vietnam in 1950 to the normalization of Sino-Vietnamese relations in 1991, and the second stage is the normalization of Sino-Vietnamese relations in 1991. It can be seen from the study of the first time stage that the Guangxi Daily report on Vietnam is closely related to the development of Sino-Vietnamese relations. The second stage of the study, aimed at several mainstream media in Guangxi to sort out and analyze the communication behavior of Vietnam. The author believes that, at present, Guangxi media to the Vietnamese communication opportunities and challenges coexist. On the other hand, there are four opportunities: one is the dividend of political policy, the other is the promotion of economic and trade cooperation, the third is the rich cultural exchange, and the fourth is the close exchange of personnel. In the part of the challenge of communication, the author discusses the external challenge and the own challenge of Guangxi media. The external challenges it faces mainly include five aspects: political barriers, international public opinion, Vietnamese nationalist sentiment, Sino-Vietnamese trade deficit, news censorship system, and so on, starting from the 5W theory, from the media subject, channels, content, audience, etc. Feedback analysis of five aspects of Guangxi media facing their own challenges. Finally, the paper analyzes the strategies of improving the communication power of Guangxi media to Vietnam from five aspects. First, the Guangxi media should follow the national diplomatic strategy to strengthen the awareness of the surrounding foreign propaganda; second, from the general environment of the Guangxi media, we should establish a comprehensive peripheral propaganda platform; and third, in view of the localization and commercialization of the channels of communication of Guangxi media to Vietnam, The establishment and perfection of multimedia; fourth, from the aspect of communication content, put forward that Guangxi media should pay attention to "common experience" in the process of communication, improve the way of reporting; fifth, from the audience analysis and the establishment of feedback mechanism put forward the relevant opinions.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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