篆隶书法在POP字体设计中的创新运用

发布时间：2018-01-05 03:29

本文关键词：篆隶书法在POP字体设计中的创新运用　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：POP字体是POP广告的重要组成元素,直接影响着广告呈现的视觉效果,同时POP字体手写的随机性美感也是设计者在进行字体创作过程中不可或缺的思维启发。随着电脑的普及化,从事POP广告设计的工作者更愿意选择电脑字库取代手绘POP字体的使用,这就导致了千篇一律的POP广告的出现,这些POP广告缺乏对顾客的吸引力,同时这样的状况也制约了POP字体发展的多样性。文章从POP字体的字体结构入手进行分析,在学习前辈们对POP字体设计原则的基础上进行新的探索,从中国传统书法的篆书和隶书中汲取灵感来源;让POP字体设计在进行单字创意表现时从篆书的“图案化”特性中得到启发;在POP字体字形结构上模仿隶书扁方性的构字特点,从而创造出更丰富的并且具有不同视觉效果的POP字体,让目前已有的POP字体创作有一个新的发展方向,开拓中国POP字体的运用范围,让POP字体更加有效的传递信息的同时展示设计者的个性和情感。虽然POP字体在中国的发展时间尚浅,但目前已有众多的POP字体爱好者和从业者进行着相关的探索和研究,这也是POP字体发展的一个美好前景。如果想要将POP字体在设计领域得到更多的发展,还需要我们做出更加系统化的探索和尝试。笔者所做的探索是让POP字体设计在表达创意、情感和美感的同时,还将中国书法和中国汉字所代表的美感与文化内涵融入到POP字体的设计中。在如今高速发展的物化时代,只有富含文化内涵的设计才能经久不衰,只有从本民族的文化中挖掘灵感才能让中国的POP字体发展的更好,这也是笔者对中国POP字体创新探索的目的。
[Abstract]:The POP font is an important component of POP advertising, directly affects the presentation of advertising visual effects, while POP handwritten random beauty is also indispensable in the process of font designers in the creation of thinking inspiration. With the popularization of computer, the use of POP engaged in advertising design workers are more willing to choose the computer font replace hand-painted POP fonts. This leads to the emergence of stereotyped POP advertising, these ads POP lack the attractiveness to customers at the same time, this situation also restricts the development of diversity. The POP font from the font structure of POP font with the analysis, make a new exploration in the study of predecessors on the basis of POP font design principles and inspiration sources from the China traditional calligraphy seal script and clerical script; let POP font design in the creative performance of the seal from the word "patterned" is inspired by the characteristics of In imitation of POP; font structure, word structure characteristics of Lishu flat square, so as to create a richer and have different visual effects POP font, let the existing POP font creation has a new development direction, develop China POP fonts POP fonts application range, let more effective transmission of information at the same time show the designer's personality and emotion. Although the POP font in the development of Chinese time is still shallow, but there are many POP enthusiasts and practitioners of font related exploration and research, a good prospect of development. This is a POP font font POP if you want to get more development in the field of design, we also need to to explore and try a more systematic exploration. The author do is let POP font design in the creative expression, emotion and beauty at the same time, will also Chinese China Chinese characters represent calligraphy and sense of beauty and The cultural connotation to the design of the POP font. In the era of rapid development today, only the rich cultural connotation of the design can be enduring, only from the culture of this nation to make Chinese mining inspired POP font development better, it is also the exploration of the China POP word body innovation.

【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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