全媒体背景下消息写作模式的消解分析

发布时间：2018-04-11 11:43

本文选题：全媒体 + 消息　；参考：《长春理工大学》2012年硕士论文

【摘要】：追求实效和传播价值的消息写作历来受到媒体发展和技术工具更新的影响。当下,全媒体发展已初具规模,使原来写作活动所需要的技术工具和信息传播所依赖的媒体载具逐步走向融合,日渐形成写作传播传一体的系统。技术上的革新及其在社会生活各方面的影响催生着传统消息写作模式的消解。全媒体对技术障碍的突破成为这一演变的先决条件；在全媒体环境中成长起来的多层次的受众信息需求是拉动这一变化的外部动力；适应全媒体环境并熟练掌握技术工具的消息写作实践是推动消息写作模式消解得以最终实现的内驱力。消息写作模式分为内外两类,前者表征着消息写作的活动模式,其着眼点倾向于对写作过程的研究,这一层面上模式的消解主要表现为协同写作条件下消息写作的共时聚合以及实时写作和传播需求制约下消息写作的历时叠加。消息写作的外模式来源于从文章角度对消息写作的探讨,消解变化体现在文体的相互借鉴、文章结构模式的突破和符号的灵活运用三个方面。
[Abstract]:Message writing, which is seeking practical results and spreading value, has always been influenced by the development of media and the renewal of technical tools.At present, the development of the whole media has begun to take shape, which makes the technical tools needed for writing activities and the media vehicles on which information dissemination depends gradually to merge, and gradually forms a system of writing communication and communication.The technological innovation and its influence on all aspects of social life lead to the elimination of the traditional mode of message writing.The breakthrough of the technical obstacle in the whole media becomes the precondition of this evolution, and the multi-level information demand of the audience growing up in the whole media environment is the external motive force to pull the change.The practice of message writing adapting to the whole media environment and mastering the technical tools is the driving force of the final realization of the mode of message writing.The mode of message writing is divided into internal and external categories. The former represents the active mode of message writing, and its focus is inclined to study the process of writing.At this level, the pattern resolution is mainly manifested in the synchronic aggregation of message writing under the condition of cooperative writing and the diachronic superposition of message writing under the constraints of real-time writing and communication requirements.The external mode of message writing comes from the discussion of message writing from the point of view of the article. The deconstruction changes are reflected in the mutual reference of the style, the breakthrough of the structure model of the article and the flexible use of symbols.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：H152.3

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