数字出版背景下的网络文学产业化发展路径

发布时间：2018-03-18 04:15

本文选题：数字出版　切入点：网络文学　出处：《出版发行研究》2017年11期 　论文类型：期刊论文

【摘要】：随着我国经济文化与数字科技的进步,以及现代传播媒介的推动,传统出版业纷纷向数字出版转型升级。当前国内文化产业发展兴盛,在互联网推动下,网络文学产业更是呈现出从"渠道为王"转向"内容称帝"的新态势,各网络文学企业通过不同的运营模式促进产业升级,着力打造IP为主导的泛娱乐化产业链,移动阅读正在朝着主流方向发展。同时,网络文学产业的发展也面临着诸多的挑战和困难,本文在梳理网络文学产业历程的基础上,探析发展路径、预测发展趋势,对数字出版背景下网络文学产业的健康壮大具有一定的意义。
[Abstract]:With the development of economy, culture, digital science and technology in China and the promotion of modern media, the traditional publishing industry has been transformed and upgraded to digital publishing. The network literature industry is showing a new trend from "channel for king" to "content as king". Each network literature enterprise promotes the upgrading of industry through different operation mode, and makes great efforts to create the industry chain of pan-entertainment, which is dominated by IP. Mobile reading is developing towards the mainstream. At the same time, the development of the network literature industry is also facing many challenges and difficulties. This paper, on the basis of combing the course of the network literature industry, analyzes the development path and predicts the development trend. It has certain significance to the healthy growth of network literature industry under the background of digital publishing.
【作者单位】：南京大学新闻传播学院;
【基金】：教育部哲学社会科学研究重大课题攻关项目“中华艺术精神在当代艺术实践中的传承发展研究”(项目批准号:16JZD030)阶段性研究成果
【分类号】：G230.7;I206.7

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