宁夏沙漠旅游景区竞争力分析与评价研究

发布时间：2018-01-11 16:32

本文关键词：宁夏沙漠旅游景区竞争力分析与评价研究　出处：《宁夏大学》2017年硕士论文　论文类型：学位论文

【摘要】：宁夏目前已进入全域旅游的发展时期,作为国家第二个全域旅游示范区的宁夏,正举大力发展旅游业。国家《“十三五”旅游业发展规划》提出建设特色沙漠旅游目的地,由此对宁夏沙漠旅游景区的建设与发展有了新的指导。提升宁夏沙漠旅游景区竞争力将为宁夏沙漠旅游的建设和宁夏国际旅游目的地的实现奠定坚实的基础。宁夏境内的沙漠旅游资源丰富,具有较高的景观特质,为沙漠旅游的开发提供了丰富的条件,多个A级沙漠旅游景区随之而生。沙漠旅游作为宁夏旅游的特色支柱项目之一,也受到更多青睐,沙漠旅游景区之间的竞争更加激烈。本文从旅游资源条件、旅游市场能力、旅游发展潜力、旅游环境质量四方面构建沙漠旅游景区竞争力指标体系,对宁夏8个主要沙漠旅游景区进行竞争力评价分析;从旅游景区资源条件、旅游景区支持要素、区域旅游与经济发展、区域交通与环境四方面构建省区间沙漠旅游综合竞争力评价指标体系,对宁夏及内蒙古、甘肃、青海、新疆四省区沙漠旅游整体竞争力进行横向比较分析,通过宁夏区内沙漠旅游景区竞争力及宁夏与其他省区间沙漠旅游竞争力的评价结果提出提升宁夏沙漠旅游景区竞争力的策略,目的在于探索沙漠旅游景区竞争力的应用理论体系,以促进各沙漠旅游景区的发展,增强宁夏沙漠旅游整体竞争力。通过本文研究,得出以下结论:(1)借鉴参考国内外沙漠旅游景区概念,将沙漠旅游景区定义为:在分布有沙漠的地带(或边缘地带),以沙漠自然资源为载体,以沙漠与水体、草原、动植物、湿地等自然资源的任意组合及当地特色人文资源为主要旅游资源,可供游客参与沙漠旅游活动,满足游客游览观光、审美体验、康体休闲的旅游需求的特定的区域或场所。(2)结合宁夏沙漠旅游发展及沙漠景区的实际情况及特点,通过对8个宁夏主要沙漠旅游景区的竞争力评价,得出沙坡头、沙湖景区在旅游资源条件、客源市场、发展潜力、环境质量及综合竞争力评价中均呈现较大优势,印证其旅游强势地位。黄沙古渡、金沙岛、通湖草原景区近几年发展势头都较为强劲,排名居中,发展具有潜力。排名靠后的哈巴湖、大海子、长流水三个景区处于弱势地位,竞争力并未很好凸显。认为宁夏沙漠旅游景区竞争力受景区资源品质、景区基础建设、景区人才支撑与管理、政策资金支持、旅游品牌建设的影响。(3)对宁夏8个主要沙漠旅游景区旅游综合竞争力进行聚类分析,根据聚类结果(树形图)把景区分为三类:优势型景区:沙湖、沙坡头;潜力型景区:黄沙古渡、腾格里沙漠湿地·金沙岛、通湖草原;弱势型景区:长流水、大海子、哈巴湖。(4)从省区角度出发,将宁夏沙漠旅游与沙漠景区分布较多的内蒙古、甘肃、青海、新疆四省区进行竞争力横向比较分析,得出五省区沙漠旅游竞争力排名情况:依次为内蒙古、新疆、甘肃、宁夏、青海。认为宁夏沙漠旅游整体综合竞争力在交通区位、景观特色、网民游客关注度上拥有较大优势。(5)从景区和省区角度提出提升宁夏沙漠旅游景区竞争力的对策建议。
[Abstract]:Ningxia has entered the period of development of global tourism, as the country's second global tourism demonstration area of Ningxia, was held to develop tourism. The national development plan > < "13th Five-Year" tourism industry put forward the construction characteristics of desert tourism destination, the Ningxia desert tourism scenic construction and development of a new upgrade Ningxia guidance. Desert tourism competitiveness will lay a solid foundation for Ningxia desert tourism construction and implementation of Ningxia international tourist destination in Ningxia. The rich desert tourism resources, has high landscape features, provides rich conditions for the development of desert tourism, more than a desert tourist attractions will be born. As one of the characteristics of Desert Tourism the pillar of Ningxia tourism project, also be more popular, between the desert tourism spots more fierce competition. From the perspective of tourism resources, tourism market capacity, The potential of tourism scenic desert tourism competitiveness index system of four aspects of the quality of tourism environment, competitiveness evaluation and Analysis on the 8 major scenic spots in Ningxia desert; from the scenic tourist attractions tourism resources conditions, support elements, regional tourism and economic development, constructing the evaluation index system of the comprehensive competitiveness of the desert tourism area range of traffic and environment four aspects in Ningxia, and Inner Mongolia, Gansu, Qinghai, Xinjiang four provinces of desert tourism competitiveness overall comparison, through the evaluation of Ningxia District in the Desert Resort competitiveness and Ningxia and other provinces desert tourism competitiveness results put forward to promote the Ningxia desert tourism competitive strategy, aims to explore the desert tourism application theory system of competitiveness. In order to promote the development of the desert tourism scenic area, enhance the overall competitiveness of Ningxia desert tourism through. In this paper, draw the following conclusions: (1) the reference of domestic and foreign tourism scenic desert tourism concept, desert will be defined as: in the distribution of desert zone (or edge), in the desert of natural resources as the carrier, to the desert with water, grassland, wildlife, wetlands and other natural resources and any combination of the local characteristics of human resources as the main tourism resources, tourists can participate in the desert tourism activities, tourist satisfaction, aesthetic experience, specific areas or places of leisure and sports tourism demand. (2) according to the actual situation and characteristics of Ningxia desert tourism development and desert area, through the evaluation of 8 Ningxia desert the competition of scenic spots in Shapotou, Shahu in the scenic tourist resources, tourist market, development potential, environmental quality evaluation showed greater advantages and comprehensive competitiveness of tourism, confirms its strong position. The ancient sand Crossing Jinsha Island, through Lake prairie area in recent years are relatively strong momentum of development, development potential. The middle of the ranking, ranked by the Haba Lake, large lakes, long water three scenic spots in a weak position, competitiveness is not good. The Ningxia desert tourism scenic spots that highlight the competitive force of quality of scenic resources, scenic spot based the construction of scenic spots, personnel support and management, policy support, the impact of tourism brand construction. (3) cluster analysis of Ningxia's 8 main desert tourism comprehensive competitiveness, according to the clustering results (tree) area is divided into three categories: the advantage of scenic spots: Shahu, Shapotou; potential area: huangshagudu, the Tengger Desert Wetland - Sands Island, through Lake prairie; weak type area: long water, large lakes, Haba Lake. (4) starting from the provincial perspective, Ningxia desert tourism and desert landscape distributing more Inner Mongolia, Gansu, Qinghai, new Xinjiang four provinces competitiveness comparative analysis, the five provinces of the desert tourism competitiveness rankings were: Inner Mongolia, Xinjiang, Gansu, Ningxia, Qinghai. It is considered that the comprehensive competitiveness of Ningxia desert tourism landscape in the traffic location, visitors attention characteristics, Internet users have a greater advantage. (5) propose suggestions to improve the Ningxia desert tourism scenic spot from the angle of scenic areas and the competitiveness of provinces.

【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】